Adobe is kick­ing off 2014 by announc­ing the lat­est release of Adobe Cam­paign which will pro­vide mar­keters more scale and sophis­ti­ca­tion for cross-channel mar­ket­ing pro­grams. Today’s  announce­ment fol­lows momen­tum from the acqui­si­tion of Neolane,  the rebrand­ing of Adobe Cam­paign and our new sim­pli­fied pric­ing and pack­ag­ing strat­egy.

In the new release, Adobe Cam­paign will join forces with Adobe Expe­ri­ence Man­ager allow­ing mar­keters to cre­ate a seam­less and per­son­alised cus­tomer expe­ri­ence. The inte­gra­tion will per­mit mar­keters to work from a sin­gle dig­i­tal asset man­age­ment repos­i­tory and inte­grate data from both anony­mous vis­i­tors and iden­ti­fied customers.

Adobe Expe­ri­ence Man­ager is a world-class web expe­ri­ence man­age­ment solu­tion, and a Leader in the most recent, rel­e­vant  Gart­ner and For­rester reports while Adobe Cam­paign is a Leader in cross-channel cam­paign man­age­ment in For­rester. The inte­gra­tion of both solu­tions com­bines the best con­tent with cross-channel cus­tomer engage­ment.  This means we can now deliver per­son­alised con­tent to each cus­tomer at the right time through the right chan­nel, while dri­ving cus­tomer loyalty.

Cre­at­ing qual­ity con­tent has always been a major chal­lenge for mar­keters. It’s even harder to uti­liz­ing that con­tent within the same mar­ket­ing tools. Until now,  mar­keters have had to work with exter­nal agen­cies or dif­fer­ent organ­i­sa­tions,  using man­ual processes or an exter­nal con­tent man­age­ment sys­tem, that do not allow them to exe­cute mes­sages or make changes eas­ily. Now, with the inte­gra­tion, mar­keters can sim­ply cre­ate an email, embed dynamic per­son­li­sa­tion fields into the con­tent, pub­lish and exe­cute the con­tent across mul­ti­ple chan­nels all within a few clicks.

In addi­tion to the inte­gra­tion of Adobe Cam­paign and Expe­ri­ence Manger within the Adobe Mar­ket­ing Cloud, the lat­est release of Adobe Cam­paign also features:

  • Real-time mar­ket­ing and scal­a­bil­ity enhancements
  • Improve­ments in dis­trib­uted mar­ket­ing for local entities
  • Report­ing enhance­ments for trans­ac­tional messaging
  • Ger­man lan­guage support
  • More tech­ni­cal plat­form enhancements

Inter­ested in learn­ing more? Visit the Adobe Cam­paign page and check out our new explainer video. You can also check out Patrick Tripp’s blog here.