This info­graphic shows how APAC mar­keters are mea­sur­ing ROI. The good news is that mar­keters are mea­sur­ing dig­i­tal results, with 72% are lever­ag­ing ana­lyt­ics and report­ing tech­nolo­gies. The bad news is that mar­keters are not deliv­er­ing the reports that really meet the expec­ta­tions of senior man­age­ment in terms of prov­ing return on investment.

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