Look­ing to boost your busi­ness’ online engage­ment? Learn how Mur­doch Uni­ver­sity in Perth, Aus­tralia lever­aged the Adobe Dig­i­tal Mar­ket­ing Suite to engage cus­tomers with con­tent through social media, web­sites, smart­phones, and tablets – when­ever or wherever.

Hear how the Uni­ver­sity used a mix of phys­i­cal and vir­tual events to cre­ate rel­e­vant expe­ri­ences that con­nect with diverse audi­ences and then mea­sure the impact on uni­ver­sity enrollment.

The video also shows how Mur­doch Uni­ver­sity used these tech­niques with Adobe Dig­i­tal Mar­ket­ing Suite to engage poten­tial stu­dents and lead them to enroll in uni­ver­sity pro­grams that pro­duce addi­tional tuition revenue.