Great East­ern, head­quar­tered in Sin­ga­pore and the old­est and most-established life insur­ance group in South­east Asia, was the first com­pany in the world to imple­ment all five dig­i­tal mar­ket­ing solu­tions in one agree­ment, rolling out Adobe Ana­lyt­ics, Adobe Tar­get, Adobe Expe­ri­ence Man­ager includ­ing Scene7, Adobe Media Opti­mizer, and Adobe Social. Adobe Mar­ket­ing Cloud has become the tech­nol­ogy plat­form that is pow­er­ing a trans­for­ma­tional strat­egy that rede­fines stan­dards in cus­tomer engage­ment and service.

Watch Christo­pher Wei, Group CEO of Great East­ern Hold­ings Lim­ited talk about how Great East­ern is embrac­ing the dig­i­tal future with Adobe Mar­ket­ing Cloud: