This info­graphic is cen­tral to the report, and illus­trates the state of dig­i­tal mar­ket­ing adop­tion across Japan with respect to four key cat­e­gories: Mind­set, Mar­ket­ing Readi­ness, Orga­ni­za­tional Align­ment, and Mar­ket­ing Skills. All rat­ings are on a scale of one to 10, with 10 being the high­est.  The over­all rat­ing for each cat­e­gory was reached by tak­ing an aver­age of four key indi­ca­tor ques­tions relat­ing to each cat­e­gory. Japan’s over­all rat­ings are com­pared to over­all rat­ings for the rest of APAC (Aus­tralia, China, Korea, India, Sin­ga­pore, Hong Kong and rest of Asia) in each cat­e­gory. The info­graphic shows that the mind­set for dig­i­tal adop­tion is pos­i­tive in Japan – but that tal­ent, mar­ket­ing skills and orga­ni­za­tional align­ment must improve in order to cap­i­tal­ize on these efforts. In addi­tion, all of Japan’s rat­ings are below the APAC average.

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