Lenovo, the com­pany that leads PC man­u­fac­tur­ers world­wide in unit ship­ments, lever­ages mul­ti­ple solu­tions within Adobe Mar­ket­ing Cloud: Adobe Ana­lyt­ics, Adobe Tar­get, Adobe Social, and Adobe Media Optimizer.

Years ago, Lenovo went through a strate­gic assess­ment to see what was work­ing on the web­site and Adobe offered ideas on poten­tial oppor­tu­ni­ties. Ashish Bra­ganza from Lenovo was tasked with achiev­ing an 8-fold ROI on the Adobe invest­ment. He achieved a 12-fold return. In Aus­tralia, Christo­pher Jowsey has seen a 20:1 ROI on search invest­ments. On this video, check out some of the cool things that Lenovo is doing with Adobe solutions.