Adam Good­man, Strat­egy Direc­tor, Adobe Dig­i­tal – LinkedIn, @goodmanan

Lenovo Aus­tralia, a lead­ing global PC man­u­fac­turer, boosted the return of its online ad spend and tripled search engine mar­ket­ing growth after intro­duc­ing a new process based on Adobe Dig­i­tal and the Adobe Mar­ket­ing Cloud.

Lenovo’s goal is to engage with cus­tomers as they are mak­ing pur­chase deci­sions online, either via a lap­top, tablet or mobile.

Adobe Media Opti­miser along with Adobe Dig­i­tal helped Lenovo Aus­tralia to man­age search engine mar­ket­ing cam­paigns, improve dis­play adver­tis­ing invest­ment and max­i­mize the reach of social cam­paigns all through one fully auto­mated sys­tem. Adobe Site­Cat­a­lyst deliv­ers real-time, detailed ana­lyt­ics and report­ing that helps Lenovo mea­sure, analyse and opti­mize their dig­i­tal mar­ket­ing spend­ing. The com­bi­na­tion of these solu­tions cou­pled with Adobe Digital’s con­sult­ing exper­tise, has helped Lenovo Aus­tralia to achieve impres­sive effi­ciency gains and increase ecom­merce sales.

Below is an info­graphic on the results of Lenovo’s ad spend since part­ner­ing with Adobe Dig­i­tal and Adobe Media Optimiser: