Lead­ing Indian media house Malay­ala Manorama, which has diverse inter­ests in the print, visual and online media has entered into an agree­ment with Adobe Sys­tems under a multi-million dol­lar deal. This agree­ment is expected to drive digital-transformation ini­tia­tives at Manorama, which is pur­su­ing a com­pre­hen­sive dig­i­tal strategy.

Manorama Online has been in the online media busi­ness for more than 15 years, and this deal would sup­port its prepa­ra­tion for chal­lenges posed by the dig­i­tal world with con­stantly devel­op­ing apps and mul­ti­tude of devices.

It will lever­age Adobe Mar­ket­ing Cloud to allow for fast and flex­i­ble deliv­ery of con­tent across a wide range of devices and plat­forms, includ­ing mobile and social. Adobe Expe­ri­ence Man­ager and Adobe Ana­lyt­ics solu­tions, along with con­sult­ing ser­vices will be used to attain Malay­ala Manorama’s vision of being a lead­ing dig­i­tal player in the media and pub­lish­ing domain. The pub­lish­ing house will also take exten­sive advan­tage of the Adobe Dig­i­tal Pub­lish­ing Suite to make its con­tent avail­able on a wide range of devices and plat­forms. Three of the major high­lights of this strate­gic engage­ment are:

  • Open and cross-platform: Adobe’s next-generation con­tent man­age­ment plat­form with open core will help Malay­ala Manorama inte­grate dif­fer­ent news sources and deliver it seam­lessly across mobile, web and social.
  • Effi­ciency in the news­room: Adobe has inte­grated its Cre­ative Suite® with Adobe Mar­ket­ing Cloud to drive effi­cien­cies across Malay­ala Manorama’s news­room enabling con­tent reuse from print to web and mobile
  • Scal­a­bil­ity: Being one of the most-visited news sites in India, Malay­ala Manorama has adopted a solu­tion which has a small foot­print but pro­vides but scal­able enough to han­dle spikes in traf­fic dur­ing key events.

Key Adobe solu­tions include:

  • Adobe Expe­ri­ence Man­ager: It helps clients orga­nize and man­age the deliv­ery of cre­ative assets and other con­tent across their var­i­ous dig­i­tal channels.
  • Adobe Ana­lyt­ics: It helps clients to see the trends, get key insights, and make strate­gic deci­sions that help them cus­tomize their brand’s dig­i­tal expe­ri­ences, find and cre­ate loyal cus­tomers, and increase revenue.
  • Adobe Dig­i­tal Pub­lish­ing Suite: It is a com­plete solu­tion that lets media and busi­ness pub­lish­ers cre­ate, dis­trib­ute, mon­e­tize and opti­mize pub­li­ca­tions for tablet devices.

Manorama Online will imple­ment a com­plete end to end Adobe tech­nol­ogy solu­tion that will allow fast and flex­i­ble deliv­ery of con­tent across any plat­form, includ­ing mobile and social net­works. As more busi­nesses pre­pare for the fast approach­ing dig­i­tal future, Adobe is excited to be part of the trans­for­ma­tion of a renowned Indian com­pany. We look for­ward to see­ing the great con­tent and reader expe­ri­ence that Malay­ala Manorama will deliver across all its platforms.