CMOs have to own the cus­tomer expe­ri­ence, drive strat­egy and trans­late the brand into busi­ness. Mark Phibbs from Adobe and Liz Miller from the CMO Coun­cil dis­cuss the role of the Asia Pacific CMO & agencies.

Update your dig­i­tal mar­ket­ing skills at Adobe Dig­i­tal Mar­ket­ing Sym­po­sium this July in Syd­ney and Sin­ga­pore. Reg­is­ter now to get access to the lat­est tips, tricks & technology!