Mar­keters have a love-hate rela­tion­ship with bud­get. It is great when you have bud­get to exe­cute projects and cam­paigns, but most of the time it is never enough. We are often asked to cre­ate mir­a­cles with a tight bud­get which is why many mar­keters have a knack of squeez­ing every sin­gle cent to yield the great­est value. It there­fore comes as no sur­prise that when 300 mar­keters from a range of indus­tries across Asia Pacific were asked to name their chal­lenges in exe­cut­ing dig­i­tal cam­paign, the major­ity chose bud­get limitation.

This was one of the many ques­tions asked in the APAC Dig­i­tal Mar­ket­ing Per­for­mance Dash­board 2012, a joint research by CMO Coun­cil and Adobe mea­sur­ing the state of dig­i­tal mar­ket­ing per­for­mance and matu­rity across APAC. We have col­lected the top 5 results for chal­lenges in exe­cut­ing dig­i­tal cam­paigns and dis­played it in an info­graphic below:

Adobe_Mini Infographic-Top 5 Priorities 2

Look­ing to over­come these chal­lenges? Attend the Adobe Dig­i­tal Mar­ket­ing Sym­po­sium 2013! View the lat­est tech­nol­ogy, gain valu­able insights and acquire best prac­tices from lead­ing dig­i­tal mar­keters in APAC. Join us in Syd­ney and Sin­ga­pore this July! Reg­is­ter here to receive an invitation.