The dig­i­tal world has evolved into an area that in ingrained in many of our lives and has become a space for con­sumers to inter­act with their brands. This has pro­vided oppor­tu­ni­ties for dig­i­tal mar­ket­ing to flourish.

There are mul­ti­ple rea­sons why organ­i­sa­tions are mak­ing the shift to dig­i­tal mar­ket­ing  –  it’s cost effec­tive, deliv­ers bet­ter ROI, it hap­pens in real time etc.  After inter­view­ing 300 mar­keters in Asia Pacific for the APAC Dig­i­tal Mar­ket­ing Per­for­mance Dash­board 2012, here are the top 5 rea­sons for the adop­tion of dig­i­tal marketing:

Top 5 Reasons Adoption of Digital Marketing

Won­der­ing what’s all the hype about dig­i­tal mar­ket­ing? Find out at Adobe Dig­i­tal Mar­ket­ing Sym­po­sium this July in Aus­tralia & Sin­ga­pore. Reg­is­ter now to get access to the lat­est tips, tricks & technology.