Mark Phibbs, Senior Director Marketing and Global Channel Marketing, Adobe APAC
2011 was without question a wild ride for our industry. Digital marketers across Asia experienced explosive growth in content authoring, mobile marketing, social media engagement…and of course, the ability to capture all this increased reach through advancements in optimisation and analytics. It was truly a year of real progress.
Brace yourselves, because we believe that 2012 is going to be even more dynamic for digital marketers. If 2011 introduced these exciting industry advancements, then this year ahead is poised to be a banner year for adoption and usage.
It’s a particularly intriguing moment for all of us in the Asia Pacific region. We’re lucky enough to work in the fastest growing region in the world and when an industry changes so quickly as marketing did last year, you can be certain that this change will be even more rapid here.
So what better place to capture and talk together about the changes we’re all seeing in digital marketing than here, on ‘Digital Dialogue’, a blog providing news and views for the APAC Digital Marketer.
Adobe welcomes you to this new online destination for APAC-specific industry news, best practice tips, and insights and opinions straight from Adobe’s senior marketers.Jump right in and start sharing your views and experiences: we want to hear from you!
Watch this space…