Paul Soon, CEO, XM Asia, talks about inte­grat­ing Adobe solu­tions to cre­ate change and opti­mize con­sumer expe­ri­ences.  Dig­i­tal mar­ket­ing is trans­form­ing busi­nesses and Adobe Mar­ket­ing Cloud is allow­ing part­ners to cover a spec­trum of solu­tions.  By inte­grat­ing silos of teams into a sin­gle view, cus­tomers will have a stronger, more holis­ti­cally run busi­ness for long-term growth.