정진우, 한국어도비시스템즈 디지털 마케팅 총괄 전무
어도비가포레스터리서치(Forrester Research, Inc.)가발표한‘포레스터웨이브: 2014년 2분기웹분석(2014년 5월)’리포트에서웹분석부문리더기업으로선정됐습니다. 어도비마케팅클라우드(Adobe Marketing Cloud)의주요데이터및분석솔루션인어도비애널리틱스(Adobe Analytics)는현재제공중인솔루션(current offering), 전략(strategy), 업계지위(market presence) 등세부문에서가장높은점수를받으며, 종합점수에서 75점만점 66점이라는최고점을기록했습니다.
“포레스터웨이브: 2014년 2분기웹분석리포트” 전문 다운로드
포레스터리서치는이번에발표한리포트에서이번리더기업선정에대해 “어도비는마케팅담당자에게매우유용하고정교한분석이가능하다는점에서많은기대를받고있다”고평가하며, “어도비는웹분석의영역을디지털마케팅실행에필요한디지털분석으로까지넓혔다”고밝혔다.
이번 보고서에 나타난 어도비의 업계 내 우위는 전 세계 유명 브랜드와 선진 마케팅 담당자들이 어도비 마케팅 클라우드의 핵심 솔루션인 어도비 애널리틱스를 디지털 마케팅 툴로 선호하는 이유를 다시 한 번 보여줍니다.
어도비 애널리틱스를 포함한 어도비 마케팅 클라우드에 대한 보다 자세한 내용은, 아래 링크를 참고하시기 바랍니다.
어도비 마케팅 클라우드
Web Analytics. All companies need it. It is a vital part of understanding and optimizing your website performance. That’s why it was a great honor for us to learn that Forrester named Adobe as a leader in web analytics in the latest Forrester Wave: Web Analytics Q2, 2014 report.
Having a robust web analytics system is ever more critical in this data driven era. After being put through an exhaustive evaluation process, Adobe Analytics, which is the data and analytics backbone of Adobe Marketing Cloud, was positioned highest in current offering, strategy, and market presence. Adobe also achieved top scores in 66 out of 75 criteria, from Customer Satisfaction and Product Strategy, to Analytics, Social and Mobile capabilities.
Download the Forrester report here, or to find out more, take a moment to read the press release and blog post.
Budget Direct is a low cost value focused insurance brand of Auto & General and its website has been named Australia’s top performer by Global Reviews.
The key to a good website is usability – giving your customer a smooth and easy experience. Budget Direct’s website was put through a test as part of Global Reviews Car Insurance Experience Index. Global Reviews recruits were asked to complete a series of tasks, focusing on the common pain points customer’s face when using online platforms.
In 2013, Budget Direct refreshed its brand and with it, completely redesigned their website. The brand’s in-house marketing and digital team turned to Adobe Experience Manager as a platform to power its new website. Adobe Experience Manager allows Budget Direct the flexibility to deliver engaging, personalised experiences for their customers no matter where they are located, on whatever device they are using.
In the end it was pretty simple; Budget Direct was able to get ahead and win because they understood what their customers wanted and needed and delivered it extremely well.
APAC customers and partners talk about the future trends in digital marketing at Adobe Summit 2014, the Digital Marketing conference.
What will impact your marketing future? Find out at Adobe Digital Marketing Symposium 22nd July in Sydney & 24th July in Singapore. Register here!
Hear directly from APAC customers and partners who attended Adobe Summit 2014, the Digital Marketing conference.
Join us at Adobe Digital Marketing Symposium 22nd July in Sydney & 24th July in Singapore. Click here for more information.