Amy Rob­son, Social & Media Opti­mi­sa­tion Spe­cial­ist, Adobe Sys­tems - @a_rob84


With only days left till Adobe’s Dig­i­tal Mar­ket­ing Sym­po­sium, you might still be won­der­ing what break­out ses­sion to attend? If you’re like me and you get excited about inno­v­a­tive and more effec­tive ways to acquire cus­tomers or want to know more about the role social can play in a customer’s jour­ney, then Cap­ti­vat­ing Your Audi­ence is where it’s at.

  • Hear about the newest inno­va­tions from our lead­ing dig­i­tal ad opti­mi­sa­tion solu­tion – Adobe Media Opti­miser. Inno­va­tions that have deliv­ered proven ROI uplifts on aver­age of 16% (this is on top of the usual 20% uplift!!). I know… pretty cool right?!
  • Get a bet­ter under­stand­ing of how to get the most out of Audi­ence Man­age­ment from the per­spec­tive of some­one who has gone through the eval­u­a­tion process as both a pub­lisher and adver­tiser. 2014 is the inflec­tion year for pro­gram­matic buy­ing, so if you’re inter­ested in deliv­er­ing more tar­geted ads or expe­ri­ences in real time, then don’t miss this!
  • Fig­ure out how socially mature your busi­ness is with our social matu­rity model. Aimed to help busi­nesses grasp where they are in the matu­rity curve and realise strate­gies to help become a lead­ing social brand.
  • Leav­ing the best to last, we end with ses­sions revolv­ing around inte­grat­ing social suc­cess­fully into cus­tomer com­mu­ni­ca­tions and mar­ket­ing strate­gies. Whether this is deliv­er­ing an inte­grated cam­paign, or hear­ing best prac­tices on how to engage with cus­tomers, we help join the dots and realise the value of an inte­grated strategy.

If you haven’t reg­is­tered for Adobe’s Dig­i­tal Mar­ket­ing Sym­po­sium in Syd­ney on 22 July, then be quick to reg­is­ter today as places are fill­ing fast!