Like many multi­na­tional com­pa­nies, Honda’s web­site involves var­i­ous dif­fer­ent edi­tors and con­tent cre­ators from around the globe. They needed to cre­ate an envi­ron­ment that would man­age work­flow and processes seam­lessly. This is why Honda, with the help of Adobe part­ner NS Solu­tions Cor­po­ra­tion, has cho­sen to deploy Adobe Expe­ri­ence Man­ager to oper­ate their large-scale global web­site and strengthen brand value by improv­ing cus­tomer experience.

Adobe Expe­ri­ence Man­ager, which sits within Adobe Mar­ket­ing Cloud, will aid Honda’s web­site man­age­ment, unify con­tent and to enable their One Source Multi Use con­tent strat­egy, which aims to help increase effi­ciency by recre­at­ing the same con­tent across diverse media. The solu­tion is also expected to boost secu­rity by appro­pri­ately han­dling crit­i­cal information.

By enhanc­ing more effi­cient dig­i­tal con­tent use, Honda now expects the web­site to deliver a stronger return on investment.

Check out the web­site your­self: