In this dig­i­tal era, where social media is becom­ing an inte­gral plat­form for engage­ment with con­sumers, com­pa­nies around the world are look­ing to opti­mize their social pres­ence. The chal­lenges com­pa­nies are fac­ing is dri­ving membership’s growth, deliv­er­ing ongo­ing engage­ment and gen­er­at­ing aware­ness on new prod­ucts and cam­paigns through mul­ti­ple chan­nels. These chal­lenges are ampli­fied in regions like Asia, which is so richly diverse in cul­ture and language.

With Face­book still tak­ing the lead as the num­ber 1 social plat­form in the world, Acer, like many other brands, hoped to lever­age the enor­mous Face­book global com­mu­nity base to increase its mind share and mar­ket share. They suc­ceeded: dis­cover how Acer lever­aged Adobe Social and Multi-channel Adver­tis­ing Tech­nol­ogy to increase its US Face­book fan base by 10 times! Adobe Dig­i­tal Mar­ket­ing Suite acts as an all-encompassing and com­pre­hen­sive dig­i­tal mar­ket­ing solu­tion. From con­tent pub­lish­ing and man­age­ment to inte­grated paid media opti­miza­tion and the under­ly­ing ana­lyt­ics to give you insights to opti­mize cus­tomer expe­ri­ence in real time.

Read on to learn how Acer used the Adobe solu­tions to drive aware­ness and par­tic­i­pa­tion in its sweep­stakes com­pe­ti­tion while boost­ing fol­lower acqui­si­tion. Just click on the link below and reg­is­ter with your con­tact details.