Imo­gen Riley, Dig­i­tal Mar­ket­ing Senior Man­ager, Adobe APAC – LinkedIn @IERiley

 

What a great start to the Adobe Dig­i­tal Mar­ket­ing Sum­mit in Salt Lake City this week. Over 4000 Dig­i­tal Mar­keters, Adver­tis­ers and Pub­lish­ers from around the world, includ­ing 90 del­e­gates from Asia Pac rep­re­sent­ing China, Korea, Tai­wan, Hong Kong, Sin­ga­pore, India, Aus­tralia and New Zealand – up from just 5 cus­tomers attend­ing 2 years ago, which to me sig­ni­fies a mas­sive shift and focus on dig­i­tal in APAC.

This is my 3rd year attend­ing Adobe Dig­i­tal Mar­ket­ing Sum­mit and every year it’s been a quan­tum leap in terms of the con­tent and the incred­i­ble new solu­tions deliv­ered to drive ease, effi­ciency and effec­tive­ness for dig­i­tal mar­keters.  Two major high­lights for me today were the new Adobe Pre­dic­tive Mar­ket­ing and the new Adobe Social Mar­ket­ing solu­tions. The com­ment I over­heard most, “when can I get it?”  If you were one of those peo­ple, you’ll find much more here

Social is a major focus at this year’s sum­mit, and this res­onated in two of today’s keynotes. Face­book VP, Grady Bur­nett, shared best prac­tices for busi­nesses embrac­ing Face­book, with key advice that ads can become sto­ries and sev­eral exam­ples of key com­pa­nies lever­ag­ing Face­book really well – Star­bucks and Amer­i­can Express.  You can read more about how Amex are doing it here

Ari­ana Huff­in­g­ton, Pres­i­dent and Edi­tor in Chief of The Huff­in­g­ton Post, closed out Day 1 dis­cussing how social has changed the world of pub­lish­ing and pro­vided guid­ance on how to engage respon­si­bly.  Social brought the great con­ver­sa­tions from the offline world online and extended the con­ver­sa­tion through active engage­ment and com­men­tary. It can change the world, as seen in Tunisia and Egypt, but it can equally dis­tract us or be neg­a­tive.  We need to engage respon­si­bly, and the key to suc­cess here is ensur­ing our core val­ues as a brand and an indi­vid­ual are in the DNA of our social engage­ment and commentary.

We have been in a period of ado­les­cence with social – stay­ing up too late, con­sum­ing too much “junk food” con­tent.  Now in our grown up social lives we are embrac­ing a more curated approach.

Ariana’s part­ing advice – take the time to unplug, dis­con­nect and re-charge.  Peo­ple who are sleep deprived may still be smart but not so wise.  Take the time to re-connect with your wis­dom and thrive.

For more detail on the keynotes, see my col­league Anne Russell’s blog post and www.CMO.com. You can also fol­low us on twit­ter #Adobe­sum­mit

Sign­ing off now to head to the Sum­mit con­cert with Fos­ter the People!

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