Posts tagged "Adobe Marketing Cloud"

Top 5 Challenges in Executing Digital Campaigns in APAC 2013

Posted on May 15, 2013 by adobeapac | Comments (0)

Marketers have a love-hate relationship with budget. It is great when you have budget to execute projects and campaigns, but most of the time it is never enough. We are often asked to create miracles with a tight budget which is why many marketers have a knack of squeezing every single cent to yield the greatest value. It therefore comes as no surprise that when 300 marketers from a range of industries across Asia Pacific were asked to name their challenges in executing digital campaign, the majority chose budget limitation.

This was one of the many questions asked in the APAC Digital Marketing Performance Dashboard 2012, a joint research by CMO Council and Adobe measuring the state of digital marketing performance and maturity across APAC. We have collected the top 5 results for challenges in executing digital campaigns and displayed it in an infographic below:

Adobe_Mini Infographic-Top 5 Priorities 2

Looking to overcome these challenges? Attend the Adobe Digital Marketing Symposium 2013! View the latest technology, gain valuable insights and acquire best practices from leading digital marketers in APAC. Join us in Sydney and Singapore this July! Register here to receive an invitation.

Forrester names Adobe the only leader in Web Content Management for Digital Experience

Posted on April 18, 2013 by adobeapac | Comments (0)

A recent report published by Forrester Research recognised Adobe CQ as a leader in web experience management. “The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013” report looked at 10 web content management (WCM) products, one of which was Adobe CQ, across 100 comprehensive criteria such as vendor’s current offering, strategy and marketing presence.

With enormous amounts of data and content available online, organisations need to stand out to survive. Attention spans are getting shorter and organisations only have a small window of opportunity to capture the customer’s attention and stay relevant. What organisations need is a web experience management solution that helps delivers relevant and personal content based on desires expressed through data insights. This is where Adobe CQ comes into the picture.

Adobe CQ is the foundation of the Adobe Experience Manager solution within the Adobe Marketing Cloud. It provides digital marketers with easy-to-use, web based applications for creating, managing and delivering personalised online experiences. Reaching your customers in this evermore-crowded digital world has never been easier.

Download your complimentary copy of the full Forrester report here.

Not happy with your CMS? Join us for a live webinar and gain a better understanding of your customer through a comprehensive and effective web content management system. For more information and to register please click here.

Lenovo Selects Adobe Digital and the Adobe Marketing Cloud to Optimise its Digital Marketing

Posted on April 10, 2013 by adobeapac | Comments (0)

Timo Weis, Business Manager, Adobe Digital, Australia and New Zealand

http://www.techrific.com.au/images/lenovo_thinkpad_10.1_d.jpg

Lenovo Australia, a leading global PC manufacturer, boosted the return of its online ad spend and tripled search engine marketing growth after introducing a new process based on Adobe Digital and the Adobe Marketing Cloud.

Lenovo’s goal is to engage with customers as they are making purchase decisions online, either via a laptop, tablet or mobile.

Adobe Media Optimiser along with Adobe Digital helped Lenovo Australia to manage search engine marketing campaigns, improve display advertising investment and maximize the reach of social campaigns all through one fully automated system. Adobe SiteCatalyst delivers real-time, detailed analytics and reporting that helps Lenovo measure, analyse and optimize their digital marketing spending. The combination of these solutions coupled with Adobe Digital’s consulting expertise, has helped Lenovo Australia to achieve impressive efficiency gains and increase ecommerce sales.

Adobe is excited to be working with Lenovo Australia to help deliver the right tools for its social media and marketing team, and equipping this iconic brand with cutting edge capabilities to improve business outcomes and deliver better experience for customers.

Read the full press release here.

For more information about Adobe Digital visit: http://www.adobe.com/au/products/adlens/services-for-adlens.html

Adobe Summit 2013: Voices from the Floor (2)

Posted on April 8, 2013 by adobeapac | Comments (0)

Stephen Hamill, Director of Digital Marketing for Southeast Asia, interviews customers and delegates at Adobe Summit 2013, the Digital Marketing Conference.

Join us in Sydney and Singapore for the Adobe Digital Marketing Symposium 2013! Register here to receive an invitation.

Observations from Day 2 at Adobe Summit

Posted on March 19, 2013 by adobeapac | Comments (0)

Anne Russell, Digital Marketing Manager, Adobe ANZ – LinkedIn

sneaks

The second day of Summit delivered more amazing keynotes which did not disappoint.  Firstly, Felix Baumgartner, dare devil & base jumper ( I want that title…!) demonstrated a total leap of faith as well as calculated risks and got us to re-live an extraordinary moment of history. Then Salman Khan, founder of the Khan Academy received a standing ovation for his amazing work to provide free education around the world. He has dedicated years to providing amazing educational resources online and now helps hundreds of thousands of people young and old improve on their life potential from the US through to Mongolia.

The entire audience was emotional at the end of his presentation. Together with Felix, it really reminded us that  passion,  determination and digital connections can achieve amazing results and following this fantastic keynote, Adobe announced they have made a $50,000 donation to the Khan Academy- what a great moment!

After an emotional and intense morning, the afternoon continued to deliver, with Adobe Senior VP of product development Steve Hammond revealing some of Adobe’s latest technology sneak peeks in the field of analytics, social media and Web experience management.  A fierce Twitter battle followed with a live and highly entertaining commentary from Carrie Brownstein, author, musician and TV owner of Portlandia.

Depot After Dark

Following some great on the spot networking opportunities with Adobe partners and customers as well as some of my American colleagues, more fun awaited us later at the Ski Party. You would think that the atmosphere at a ski party would be as icy as the Utah ski slopes, but the reality was far from it. In fact, this was another great networking opportunity while Adobe partner Responsys handed out great ski prizes. And the party continued into the evening at the Depot After Dark Party sponsored by Hybris software.  Over 400 people gathered to the sound of great DJ tunes followed by some quality karaoke songs performed live by the crowd (I never knew my sales colleagues had such talent!)There was even a special surprise appearance by Taylor Hicks, Amercian Idol season 5 winner!

ski

After all this, I might even be too exhausted to ski but I’m in Utah and there’s snow,  so I think I’d better battle it out with Peter Wright from Melbourne IT and other customers and partners on the snow tracks!

If you couldn’t be part of this fantastic event, don’t despair.  Adobe is bringing you this content and more to events in Sydney and Singapore in mid-year. Register here to receive an invitation.