Posts tagged "advertising"

Here come the Digital Marketers

Posted on March 20, 2012 by jcleelan | Comments (0)

Julie Cleeland Nicholls, Senior Group Manager, Corporate Communications, Adobe APAC - @jcnsingapore, LinkedIn

This week, the peaceful streets of Salt Lake City in Utah will be filled with the buzz, energy and general craziness that can only be generated by more than 4,000 marketers, advertising executives, digital communications and social media leaders. They’re converging to attend the annual Adobe Digital Marketing Summit, and among them will be more than 80 marketing leaders and strategists from across Asia Pacific, including representatives from China, Hong Kong, India, Taiwan, Australia, New Zealand, Korea and Singapore. This is the largest attendance at the event from APAC to date, and it shows how marketers in our region are taking the emergence of digital marketing very seriously indeed.

I’m excited to be attending. I manage social media strategy for Adobe in Asia Pacific, and the last 18 months have been a steep but absolutely fascinating learning curve. I’m especially looking forward to hearing from keynote speakers including Twitter founder Biz Stone, and Arianna Huffington of the renowned Huffington Post. Our own Adobe SVP of Digital Marketing, Brad Rencher, will present his thoughts on ‘The Power of the Digital Self’ and that’s another highlight for me. But in addition to listening and learning myself, together with several of my colleagues from across APAC, I’ll also be posting and sharing updates from this leading-edge forum for our communities across the region.

You can follow what’s happening at Summit on these social media links:

Stay tuned – it’s going to be a big Digital Marketing Week!

Mark Phibbs to tell all at iStrategy Sydney Conference

Posted on February 15, 2012 by adobeapac | Comments (1)

Imogen Riley, Digital Marketing Senior Manager, Adobe APAC – @IERiley

Adobe’s Mark Phibbs will share his deepest marketing secrets when he presents his “Confessions of a Digital Marketer” keynote at the iStrategy conference held in Sydney, Australia on February 21 – 22

The brainchild of a team of passionate digital marketers from Bristol, UK, the conference brings together marketing professionals from around the world to discuss the constantly evolving digital media and digital marketing landscapes. Now in its fourth year, the iStrategy Conference has quickly developed into a hugely popular bi-annual event staged in North America, Europe, Australia and Asia.

In line with the theme of this year’s event – results-oriented digital and social media strategies – Mark’s “Confessions of a Digital Marketer” keynote will cover the trends that are driving the massive disruption and changes in our field, and taking a close look at how to take digital campaigns to the next level with the latest techniques and tools available to create, measure and monetize content, delivery and engagement.

This year’s conference will also cover:

  • the rise of social gaming
  • how to harness  the power of augmented reality
  • social media in a B2B context
  • overcoming challenges in e-commerce and
  • mobile campaigns and the future of online video.

It’s going to be a terrific line-up, so get your registrations in now.

The iStrategy Sydney conference runs from 21– 22 February at ANZ Stadium. For information on registration, pricing, programme and accommodation visit the iStrategy Sydney website.

We’ll see you there!

Calling all APAC digital marketers, advertisers and publishers!

Posted on January 31, 2012 by adobeapac | Comments (1)

Imogen Riley, Digital Marketing Senior Manager, Adobe APAC - @IERiley

 

Want to learn how to gain a competitive advantage, strengthen customer relationships and extend brand value – and top it off by hitting the ski slopes? Then you’ll want to book a trip Stateside to Salt Lake City, Utah for the Adobe Digital Marketing Summit (formerly Omniture Summit) from March 20-23, 2012!

Attend Summit 2012 to take advantage of up to four days of informative sessions, insightful keynotes from industry leaders, training workshops and numerous networking opportunities exploring the latest trends around social, mobile and web analytics, site conversions, audience and advertising optimisation, Web Experience Management (WEM) and implementing multi-channel marketing. More than 70 breakout sessions across eight tracks (Analyst & Reporting, Media Monetisation, Mobile, Web Experience Management, Multi-Channel Campaigns, Personalised Engagement, Social, and Tech Track) will focus on real-world customer case studies and how digital marketing data can drive business decisions.

Summit 2012 will also include a customer and partner showcase, opportunities for you to connect with Adobe’s Digital Marketing teams, a Summit Bash with a surprise headliner concert and a ski day at the end of the week.

Join a team of fellow marketers, industry leaders and Adobe staff from Asia Pacific, as we meet with thousands of marketers, advertisers, publishers, agencies and developers and share the latest advances on how to better manage, measure and optimise digital experiences. Visit the registration, pricing, and accommodations page for more information about special discounts and group passes.

We hope to see you in March!