What a great start to the Adobe Digital Marketing Summit in Salt Lake City this week. Over 4000 Digital Marketers, Advertisers and Publishers from around the world, including 90 delegates from Asia Pac representing China, Korea, Taiwan, Hong Kong, Singapore, India, Australia and New Zealand – up from just 5 customers attending 2 years ago, which to me signifies a massive shift and focus on digital in APAC.
This is my 3rd year attending Adobe Digital Marketing Summit and every year it’s been a quantum leap in terms of the content and the incredible new solutions delivered to drive ease, efficiency and effectiveness for digital marketers. Two major highlights for me today were the new Adobe Predictive Marketing and the new Adobe Social Marketing solutions. The comment I overheard most, “when can I get it?” If you were one of those people, you’ll find much more here
Social is a major focus at this year’s summit, and this resonated in two of today’s keynotes. Facebook VP, Grady Burnett, shared best practices for businesses embracing Facebook, with key advice that ads can become stories and several examples of key companies leveraging Facebook really well – Starbucks and American Express. You can read more about how Amex are doing it here
Ariana Huffington, President and Editor in Chief of The Huffington Post, closed out Day 1 discussing how social has changed the world of publishing and provided guidance on how to engage responsibly. Social brought the great conversations from the offline world online and extended the conversation through active engagement and commentary. It can change the world, as seen in Tunisia and Egypt, but it can equally distract us or be negative. We need to engage responsibly, and the key to success here is ensuring our core values as a brand and an individual are in the DNA of our social engagement and commentary.
We have been in a period of adolescence with social – staying up too late, consuming too much “junk food” content. Now in our grown up social lives we are embracing a more curated approach.
Ariana’s parting advice – take the time to unplug, disconnect and re-charge. People who are sleep deprived may still be smart but not so wise. Take the time to re-connect with your wisdom and thrive.
Signing off now to head to the Summit concert with Foster the People!