This infographic is central to the whole report, and illustrates the state of digital marketing adoption across Asia Pacific with respect to four key categories: Mindset, Marketing Readiness, Organizational Alignment, and Marketing Skills. All ratings are on a scale of one to 10, with 10 being the highest. The overall rating for each category was reached by taking an average of four key indicator questions relating to each category. The ratings of individual countries against each of the categories are also shown, with the highest rating for each measure appearing in that rating’s specified color. The infographic shows that the mindset for digital adoption is positive across the region, but talent, marketing skills and organizational alignment must improve in order to capitalize on these efforts.
The infographic below displays the comparison between the 2012 vs 2013 APAC Digital Marketing Performance Dashboard results.
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CMOs have to own the customer experience, drive strategy and translate the brand into business. Mark Phibbs from Adobe and Liz Miller from the CMO Council discuss the role of the Asia Pacific CMO & agencies.
Update your digital marketing skills at Adobe Digital Marketing Symposium this July in Sydney and Singapore. Register now to get access to the latest tips, tricks & technology!
Marketers have a love-hate relationship with budget. It is great when you have budget to execute projects and campaigns, but most of the time it is never enough. We are often asked to create miracles with a tight budget which is why many marketers have a knack of squeezing every single cent to yield the greatest value. It therefore comes as no surprise that when 300 marketers from a range of industries across Asia Pacific were asked to name their challenges in executing digital campaign, the majority chose budget limitation.
This was one of the many questions asked in the APAC Digital Marketing Performance Dashboard 2012, a joint research by CMO Council and Adobe measuring the state of digital marketing performance and maturity across APAC. We have collected the top 5 results for challenges in executing digital campaigns and displayed it in an infographic below:
Looking to overcome these challenges? Attend the Adobe Digital Marketing Symposium 2013! View the latest technology, gain valuable insights and acquire best practices from leading digital marketers in APAC. Join us in Sydney and Singapore this July! Register here to receive an invitation.
Mark Phibbs from Adobe and Liz Miller from the CMO Council reveal the Dashboard and results of the APAC Digital Marketing Performance Dashboard 2012.
Join us at Adobe Digital Marketing Symposium 2013 to hear, learn & share with the leaders of digital marketing in the region. Coming to you in Sydney and Singapore this July! Register here to receive an invitation.