Manorama Online is implementing a complete end to end Adobe technology solution for fast and flexible delivery of content across multiple channels and devices including mobile and social networks with the objective of driving digital transformation initiatives for the company.
Adobe is kicking off 2014 by announcing the latest release of Adobe Campaign which will provide marketers more scale and sophistication for cross-channel marketing programs. Today’s announcement follows momentum from the acquisition of Neolane, the rebranding of Adobe Campaign and our new simplified pricing and packaging strategy.
In the new release, Adobe Campaign will join forces with Adobe Experience Manager allowing marketers to create a seamless and personalised customer experience. The integration will permit marketers to work from a single digital asset management repository and integrate data from both anonymous visitors and identified customers.
Adobe Experience Manager is a world-class web experience management solution, and a Leader in the most recent, relevant Gartner and Forrester reports while Adobe Campaign is a Leader in cross-channel campaign management in Forrester. The integration of both solutions combines the best content with cross-channel customer engagement. This means we can now deliver personalised content to each customer at the right time through the right channel, while driving customer loyalty.
Creating quality content has always been a major challenge for marketers. It’s even harder to utilizing that content within the same marketing tools. Until now, marketers have had to work with external agencies or different organisations, using manual processes or an external content management system, that do not allow them to execute messages or make changes easily. Now, with the integration, marketers can simply create an email, embed dynamic personlisation fields into the content, publish and execute the content across multiple channels all within a few clicks.
In addition to the integration of Adobe Campaign and Experience Manger within the Adobe Marketing Cloud, the latest release of Adobe Campaign also features:
- Real-time marketing and scalability enhancements
- Improvements in distributed marketing for local entities
- Reporting enhancements for transactional messaging
- German language support
- More technical platform enhancements
Interested in learning more? Visit the Adobe Campaign page and check out our new explainer video. You can also check out Patrick Tripp’s blog here.
Why digital channels demand it, and your customers will love it
With its roots in direct marketing, campaign management is very mature. But just as we got good at building better and better lists, the game has changed.
This webinar will touch not only on the challenges posed by ever more fragmented paths to purchase, but will focus on what we can do about it. When the game changes, an opportunity opens up to not just adapt faster than the competition, but to provide experiences that really delight your customers at every touch point, reinventing the way you engage them.
Key Points that will be covered in this session:
• Marketing Insights based broadcasts to cross channel customer centric conversations
• The importance of trigger based and event based communication for real time marketing
• Blurring the lines between Campaign Marketing and Digital Marketing
• Technologies role changing from barrier to enabler
• What does doing it right look like : Examples and Case Studies
Date: 16 January 2014, Thursday
|9.00am – 10.00am
||India, Sri Lanka
|10.30am – 11.30am
|11.30am - 12.30pm
||China, Hong Kong,
Macau, Malaysia, Philippines,Perth
|12.30pm – 1.30pm
|2.00pm – 3.00pm
|2.30pm – 3.30pm
||Australia (Sydney, Melbourne,
|4.30pm – 5.30pm
Format: Online Webinar