This infographic is central to the whole report, and illustrates the state of digital marketing adoption across Asia Pacific with respect to four key categories: Mindset, Marketing Readiness, Organizational Alignment, and Marketing Skills. All ratings are on a scale of one to 10, with 10 being the highest. The overall rating for each category was reached by taking an average of four key indicator questions relating to each category. The ratings of individual countries against each of the categories is also shown, with the highest rating for each measure appearing in that rating’s specified color. The infographic shows that the mindset for digital adoption is positive across the region, but talent, readiness to implement, and organizational alignment must improve in order to capitalize on these efforts.
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