Iconic Australian retailer David Jones has launched its first retail iPad application, created with Adobe® Digital Publishing Suite. For the first time, David Jones customers can browse the latest brands and designs on their tablets – making shopping not only easy, but interactive, fun and inspiring, deepening brand engagement.
The app is part of the retailer’s omni-channel strategy, and is a component of its new ecommerce website roll-out. Named the David Jones Magazine, it’s now available on iTunes, and showcases guest editorial, David Jones shop-able content and provides customers with an interactive shopping and catalogue experience.
David Jones chose Adobe’s solution for its new digital venture as it offers a complete solution to create, distribute, monetise and optimise engaging content and publications for tablet devices. Like many organisations, David Jones has recognised the power of offering customers a tablet solution – the Adobe Digital Index revealed that tablet users on average purchase 20 per cent more than web visitors and 50 per cent more than smartphone users.
The Adobe Digital Publishing Suite allows retailers to take advantage of and avoid missing out on new untapped revenue and engagement opportunities on mobile devices. Not only does it bring to life catalogue images through richly designed content and interactivity, it also captures consumer insights through analytics, a vital requirement for driving revenue growth.
For David Jones, the Adobe Digital Publishing Suite provided a flexible, end-to-end solution which made app development easy and was an effective way to connect with customers. David Jones plans to use the platform to scale to multiple devices, such as Android devices and the iPhone.
Apps are beginning to have a much larger reach for businesses as consumers choose to interact online either via their tablet or mobile phones to make purchase decisions. Out of the many publishing platforms available, Adobe plays a leadership role in publishing transformation , with many apps developed using Adobe Digital Publishing Suite, includingMartha Stewart, Time, Oprah, Newsweek, National Geographic, Magazine, Fast Company, Reader’s Digest and Vanity Fair. To read more about the Adobe Digital Publishing Suite and its full capability click here
About Adobe Digital Publishing Suite
Digital Publishing Suite is a set of turnkey hosted services and viewer technology that tightly integrates with Adobe Creative Suite 6 products. Using Digital Publishing Suite in combination with Adobe InDesign CS6 allows traditional media publishers, corporate organisations, ad agencies as well as individual freelance designers and small design firms to publish, distribute, monetise and optimise a new class of innovative digital magazines, newspapers, ads and corporate publications on leading tablets including the Apple iPad, Apple iPhone, Kindle Fire, Samsung Galaxy and other Android tablet devices. The Digital Publishing Suite includes Enterprise, Professional and Single Editions.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com