Posts tagged "digital marketing summit"

Voices from the floor: Day 1 of Adobe Summit

Michelle Gautrin, Social Media Specialist, Adobe APAC – @mgautrin LinkedIn

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What an exciting first day at the Adobe Summit 2013 in chilly yet beautiful Salt Lake City. I was thrilled to attend the introductory keynote, led by Brad Rencher, Adobe’s Senior VP of Digital Marketing together with his core Product Team. Through great story-telling techniques, they explored the theme of “the last millisecond”. There were lots of engaging discussion today, but the overarching theme of the day was ‘integration’ – the need to stop working in silos and start working together and integrating all the different digital marketing technologies.

The morning’s keynote session was followed by numerous individual breakout sessions covering the range of Adobe Marketing Cloud solutions as well as innovative digital marketing trends covered by industry experts. In between the many sessions, I managed to sneak a peek at the exhibition hall and was blown away by the set up. Spacious, interactive and eye-catching would be the best words to describe the area. Beside the usual sponsor booths, there was the famous Adobe ampersand which stood over 8ft tall! Everyone was lining up to take photos with it and they even provided fun props! There was also an amazing visualization wall, where you could see a live mashup of activities surrounding summit on social media (tweets, instagram pics, facebook post, videos etc). The wall included trending hot topics that were being discussed on social media via the #AdobeSummit hashtag and even a live polling option. The setup was all so impressive; already can’t wait to see what they have planned for next year!

The latter half of the conference day ended with another general keynote session, this time with luminary speakers such as Adam Bain from Twitter, John Battelle from the Federated Media Publishing and Bill Briggs from Deloitte. Bill started the session by claiming that we are now living in a post-digital era where such things as mobile devices are becoming the main platforms consumers interact with. John then shared intriguing facts with us, such as this year alone every human will create 600 bytes of data! The highlight for the afternoon was the highly anticipated Adam Bain from Twitter who shared  the story of Twitter’s growth and  success; there are currently over 400 million tweets a day – in fact, this conference generated more than 30,000 tweets through its duration, more than double the number last year, reinforcing how this social networking is still in growth mode.

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Day 1 of Adobe Summit ended with legendary Summit Bash where none other than the Grammy award winning band The Black Keys performed live! The concert was amazing and there were so many other fun activities set up for attendees to enjoy. A green screen photo opportunity gave us the chance to pose with amazing backgrounds such as King Kong, Time Magazine cover, the famous Beatles Abbey Road album cover. A remote control car racing track was very popular, and there was a wall were we could all put our own creative spin on with neon glow in-the-dark-paint! The night ended with an upbeat DJ and digital marketers dancing the night away.

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See you tomorrow for a second day of exciting informative sessions!


Welcome to Adobe Summit – Day 1

Anne Russell, Digital Marketing Manager, Adobe ANZ – LinkedIn

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I can’t believe I’m back again at the Adobe Summit, the Digital Marketing conference exactly one year later, where a multitude of top thinkers and leaders are coming to continue to innovate and push boundaries in digital marketing. Time flies when you are having fun and technology has certainly continued to take off! Digital marketing seems to have taken a life of its own in the last year; maybe not quite as speedy as the fall from outer space by Felix Baumgartner – one of the amazing luminary speakers due to speak tomorrow at Summit, but still the digital marketing tools continue to evolve to better serve marketers today.

With over 5000 attendees coming from all over the world (27 countries present and 120 just from the Asia Pacific region), Adobe is definitely demonstrating fast technological developments and strong leadership. I am not referring to the stratosphere but to the Digital Marketing space which has come a long way and now definitely seems to catch the attention of many of today’s seasoned marketers and analysts.

During this morning’s keynote, Brad Rencher, Adobe’s Senior VP of Digital Marketing together with his core Product Team shared through great story telling on the theme of “the last millisecond” the Adobe Marketing Cloud’s new technological enhancements to help marketers make, measure, manage and monetize their campaign content. One of the issues experienced by marketing campaign teams worldwide is that it can take many days or sometimes weeks to get a campaign out of the door. The many email exchanges and comments back and forth cause delays to marketers in delivering relevant content to their customers.

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In order to make marketers more agile and allow the content, analytical, social team and web teams to work seamlessly and more efficiently, Adobe’s new Marketing Cloud now includes a new touch-based user interface bringing business data collected from your company’s online marketing campaigns and allows your teams to collaborate in the cloud for timely changes and faster approval processes. This also helps CMOs gauge the results and success of their marketing spending faster.

For those customers who have witnessed some of Adobe’s various technology acquisitions over the last few years, such as Day Software and Efficient Frontier and who knew of the Adobe Digital Marketing Suite, Brad Rencher and his team have simplified and re-branded it in five key solutions under the Adobe Marketing Cloud:

Adobe Experience Manager that now includes responsive design, social communities and a stand-alone digital asset management to help customers change their websites faster.

Adobe Target pulls data from the Marketing cloud to deliver one-click targeting for better personalisation.

Adobe Social now seen as the next generation buzz marketing tool with social campaign attribution and predictive publishing that interprets data from social marketing campaigns across mobile devices.

Adobe Media Optimizer upgraded to help marketers manage their budget spending towards search, display and social media.

Adobe Analytics pulls data from the Marketing Cloud to allow for on the fly segmentation shared across the cloud.

As well as attending great sessions today, I have also had the pleasure of networking with customers and based on today’s interactions but also on what many customers are doing around the world, it is clear that many organisations are very much embracing Digital marketing tools. As an example Dupont, one of the world’s largest manufacturers in the world is busy rolling Adobe CQ, across its 12 different business units to allow for better content, greater interactions across its different units and better digital experiences for its customers. The digital team is making the most of Summit to continue its digital journey

Condenast uses the power of analytics every day to deliver better targeted content to its customers as is Fairfax in Australia. We are also seeing large banks such as NAB investing in the Adobe Marketing Cloud. Top companies such as Coca- Cola, Barclay Card, Sony Electronics and Hyatt are here in Utah for the whole week to share, learn and amaze us with what can be done in the digital marketing space.

After a full day of interesting conversations, I better go and watch the Black Keys concert that Adobe has organised tonight for all Summit attendees- I can’t wait! See you all tomorrow for more exciting times.


THE Digital Marketing Conference of 2013!

Julie Cleeland Nicholls, Director, Communications -  APAC Adobe Systems- @jcnsingapore, LinkedIn

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This week, the quiet streets of Salt Lake City in Utah will come to life, filled with the buzz and energy generated by the more than 5,000 marketers, advertising executives, digital communications and social media leaders. They’re converging to attend the annual Adobe Digital Marketing Summit, and among them will be more than 120 marketing leaders and strategists from across Asia Pacific, from Australia, New Zealand, Korea, Singapore, India, Hong Kong, China and Taiwan.

I’m excited to be attending. I’m especially looking forward to hearing from keynote speakers including Twitter’s President of Global Revenue Adam Bain and Felix Baumgartner, record-setting stratospheric daredevil. Our Adobe SVP of Digital Marketing Brad Rencher, will present his keynote speech in a few minutes, and that’s another highlight for me! But in addition to listening and learning myself, together with several of my colleagues from across APAC, I’ll also be posting and sharing updates from this leading-edge forum for our communities across the region.

You can follow what’s happening at Summit on these social media links:

Stay tuned – it’s going to be a big Digital Marketing Week!


Adobe Digital Marketing Summit 2013

Adobe Digital Marketing Summit 2013 is fast becoming the world’s premier industry event, held annually in Salt Lake City, Utah at the Salt Palace Convention Center from March 4-8, 2013. Here, thousands of marketers from around the globe come together to learn about the newest trends impacting the industry, what lies ahead for the year, and preview the latest digital marketing technologies on offer from Adobe. Summit 2013 will convene thousands of marketers, advertisers, publishers, agencies, analysts and developers across industries to explore how to create, measure and optimize digital experiences, leveraging the Adobe® Marketing Cloud to build brand loyalty and secure new customers. Attendees can immerse themselves in up to four days of keynotes, informative sessions, training workshops and networking opportunities focused on strategies and best practices for optimizing multi-channel analytics, online conversion, social and mobile marketing, audience segmentation and advertising, and Web experience management.

Summit 2013 – The Leading Digital Marketing and Advertising Event of the Year

Keynotes featuring Adobe executives, industry luminaries and analysts will explore the latest trends impacting the digital marketing industry and provide an outlook on what lies ahead. Summit 2013 will also include a customer and partner showcase, opportunities for attendees to connect with Adobe’s digital marketing experts, a Summit Bash with a surprise headliner concert, receptions, and a world-class ski day.

More than 70 breakout sessions!

The sessions will feature leading companies and Adobe digital marketing professionals will delve into analytics and reporting, social media marketing, digital advertising, personalized customer engagement, and maximizing digital marketing investments. Sessions are designed to provide real-world skills development including demos, tips and tricks, and tutorials on how to efficiently use Adobe Marketing Cloud solutions. Registered attendees can sign up for sessions within these seven tracks:

  • Digital Analytics (for Web Analysts, digital and mobile marketers) – Hear from your peers and Adobe experts as they reveal analytics principles, strategies and techniques for optimizing performance of digital marketing campaigns by making online, social, mobile, video and customer analytics data actionable. Web and business analysts will learn how digital analytics can effectively identify the most profitable strategies to serve customers, engage audiences with compelling content, and determine the critical inputs to achieve digital marketing success.
  • Web Experience Management (for content, digital and mobile marketers) – Join Adobe’s experts, plus innovative marketers and technologists from leading enterprises, to discover the latest strategies and solutions for creating relevant brand and commerce experiences. Discover new ideas, learn tips and tricks, and explore the latest solutions for Web content and digital asset management that will give you and your company a competitive edge.
  • Digital Advertising (for advertisers and publishers) – Gain valuable insights on how to reach the right audience at the right time with the right message across channels while maintaining your budget and positively impacting ROI. Learn how to focus resources on the most salient and impactful solutions in order to compete in the aggressive advertising landscape.
  • Targeting & Optimization (for content and digital marketers) – Obtain effective digital strategies for targeting potential and existing customers. Ensure that their interactions with your business are meaningful by creating connections with customers that drive stronger engagement and higher conversion. The key to digital success is accurate and effective data-driven targeting and ongoing, disciplined optimization.
  • Social Marketing (for social marketers and community managers) – Discover the latest trends, challenges, and how leading social marketers are harnessing social media to improve ROI and extend relationships with their customers. Social media marketing is the fastest growing digital channel of 2012 and cannot be an isolated marketing tactic. Social influences all marketing activity, and businesses demand solutions that connect social activity to their business results.
  • Marketing Innovation (for marketing executives) – Meet with industry luminaries and innovative business leaders who are at the forefront when it comes to marketing in the age of the digital self. These speakers will share their expertise, vision and experience on how to take digital marketing to the next level. Marketing Innovations combines their leadership insights, marketing strategies and the solutions that allow them to build the next generation of marketing.
  • Tech Labs (for developers) – Interact with Adobe’s top technologists who will share innovative approaches to measurement and optimization across your digital marketing activities. Learn how to capture data from unique new sources in video and social while using Adobe APIs and SDKs to automate processes and leverage your data. Developers will get hands-on experience at every lab and walk away with code assets to implement in digital marketing initiatives.

Additionally, customers can take advantage of interactive workshops offered by Adobe Training Services (March 4-5, 2013), which will provide in-depth training on specified Adobe Marketing Cloud solutions. Courses will be available at a rate of $700 per one-day session and $1,400 per two-day session. There is an option to sign up for Adobe Training Services classes when registering for the conference.

This event is critical for marketers, publishers and advertisers looking to engage with industry experts and get the latest information on digital marketing.

Don’t miss Summit 2013! Register today and take advantage of early bird pricing until Sunday, January 13, 2013. Loyalist pricing is also available for previous Summit attendees until Sunday, December 16, 2012. Visit the registration, pricing and accommodations page for more information about special discounts and group passes.

Summit 2013 Helpful Links

Stay Connected – Summit 2013 Social Media Channels

 

Confessions of a once reluctant Digital Marketer

Priscilla Tan, Senior Marketing Manager (Greater China), Adobe APAC – LinkedIn

Priscilla Tan (That’s me!), second from the right at the Adobe Digital Marketing Summit 2012

Two years ago, if anyone had asked me, I would have proudly said that my only connection to social media was my Facebook account. I didn’t tweet, use LinkedIn, or blog. Like many of my friends (or at least my marketing friends) back then, I didn’t see the benefit of getting involved in lots of social media sites. Our jobs were already so busy, even without us getting onto the latest “social” bandwagon and there were very few companies out there who stood out as shining examples of “digital trendsetters”.

Fast forward two years to the Adobe Digital Marketing Summit 2012 in Salt Lake City, Utah, add 4,000 marketers, and I can tell you that my perspective has completely changed.

The two days that I spent at this year’s summit have opened my eyes to new developments in the digital space, and helped answer many of my personal and professional questions. One particularly eye opening moment came when Brad Rencher, Senior VP and General Manager of Digital Marketing, Adobe, emphasized in his keynote that “The power of digital self has gone from academic to action”. I think this is a perfect metaphor to describe the way my perspective has changed towards digital and social media in recent years.

Though there are now many answers to the questions I had several years ago, there are still more questions that I think we all wonder about today. Here are three of the biggest ones for me:

  • How should a marketer or company define social media?

The answer to this is surprisingly simple. As advocated at the summit by Arianna Huffington, President and Editor in Chief of The Huffington Post, social media is like telling your stories and having a conversation with friends. Social media, as a platform, is one of the best ways that companies can begin to tell their stories, in interesting ways that invite customers to have a conversation with them.

  • What is the “digital self” that a marketer or company should project in the digital world?

At the summit, Biz Stone, co-founder of Twitter, shared his own “digital self” is his actual self. At first, it came as a surprise to me that they were basically the same. I would think the real Biz Stone would be different from the digital Biz Stone. But on deeper thought, it all makes sense. Companies and/or marketers who hope to get customer attention should be ready to project a real and authentic voice or brand image in the digital platform. And it is perfectly OK to show one’s vulnerabilities because customers can see through anything that’s less than authentic.

  • How do we define success from social media?

Biz Stone also commented on how we often define success as having customers “glued” to our social media profiles 24×7 and never leaving it. However, he said that true success is better measured by how often the customers check out our social media profile a day.

After everything has been said and done, the best advice came from Ariana Huffington when she said that as digital marketers, we need to unplug in order to reconnect again. None of us wants to be “burnt out” from too much of digital and social media. And what better way to “unplug”, recharge and learn than to be part of this Summit community of digital marketers.

Now I am a “converted” digital marketer.