Posts tagged "Digital Marketing"

Lenovo Selects Adobe Digital and the Adobe Marketing Cloud to Optimise its Digital Marketing

Posted on April 10, 2013 by adobeapac | Comments (0)

Timo Weis, Business Manager, Adobe Digital, Australia and New Zealand

http://www.techrific.com.au/images/lenovo_thinkpad_10.1_d.jpg

Lenovo Australia, a leading global PC manufacturer, boosted the return of its online ad spend and tripled search engine marketing growth after introducing a new process based on Adobe Digital and the Adobe Marketing Cloud.

Lenovo’s goal is to engage with customers as they are making purchase decisions online, either via a laptop, tablet or mobile.

Adobe Media Optimiser along with Adobe Digital helped Lenovo Australia to manage search engine marketing campaigns, improve display advertising investment and maximize the reach of social campaigns all through one fully automated system. Adobe SiteCatalyst delivers real-time, detailed analytics and reporting that helps Lenovo measure, analyse and optimize their digital marketing spending. The combination of these solutions coupled with Adobe Digital’s consulting expertise, has helped Lenovo Australia to achieve impressive efficiency gains and increase ecommerce sales.

Adobe is excited to be working with Lenovo Australia to help deliver the right tools for its social media and marketing team, and equipping this iconic brand with cutting edge capabilities to improve business outcomes and deliver better experience for customers.

Read the full press release here.

For more information about Adobe Digital visit: http://www.adobe.com/au/products/adlens/services-for-adlens.html

Adobe Summit 2013: Voices from the Floor (2)

Posted on April 8, 2013 by adobeapac | Comments (0)

Stephen Hamill, Director of Digital Marketing for Southeast Asia, interviews customers and delegates at Adobe Summit 2013, the Digital Marketing Conference.

Join us in Sydney and Singapore for the Adobe Digital Marketing Symposium 2013! Register here to receive an invitation.

Adobe Summit 2013: Voices from the Floor

Posted on March 27, 2013 by adobeapac | Comments (0)

Siva Ganeshanandan, Director of Adobe Marketing Cloud for Asia Pacific, interviews APAC customers and delegates at Adobe Summit 2013, the Digital Marketing Conference.

 

Join us in Sydney and Singapore for the Adobe Digital Marketing Symposium 2013! Register here to receive an invitation.

Observations from Day 2 at Adobe Summit

Posted on March 19, 2013 by adobeapac | Comments (0)

Anne Russell, Digital Marketing Manager, Adobe ANZ – LinkedIn

sneaks

The second day of Summit delivered more amazing keynotes which did not disappoint.  Firstly, Felix Baumgartner, dare devil & base jumper ( I want that title…!) demonstrated a total leap of faith as well as calculated risks and got us to re-live an extraordinary moment of history. Then Salman Khan, founder of the Khan Academy received a standing ovation for his amazing work to provide free education around the world. He has dedicated years to providing amazing educational resources online and now helps hundreds of thousands of people young and old improve on their life potential from the US through to Mongolia.

The entire audience was emotional at the end of his presentation. Together with Felix, it really reminded us that  passion,  determination and digital connections can achieve amazing results and following this fantastic keynote, Adobe announced they have made a $50,000 donation to the Khan Academy- what a great moment!

After an emotional and intense morning, the afternoon continued to deliver, with Adobe Senior VP of product development Steve Hammond revealing some of Adobe’s latest technology sneak peeks in the field of analytics, social media and Web experience management.  A fierce Twitter battle followed with a live and highly entertaining commentary from Carrie Brownstein, author, musician and TV owner of Portlandia.

Depot After Dark

Following some great on the spot networking opportunities with Adobe partners and customers as well as some of my American colleagues, more fun awaited us later at the Ski Party. You would think that the atmosphere at a ski party would be as icy as the Utah ski slopes, but the reality was far from it. In fact, this was another great networking opportunity while Adobe partner Responsys handed out great ski prizes. And the party continued into the evening at the Depot After Dark Party sponsored by Hybris software.  Over 400 people gathered to the sound of great DJ tunes followed by some quality karaoke songs performed live by the crowd (I never knew my sales colleagues had such talent!)There was even a special surprise appearance by Taylor Hicks, Amercian Idol season 5 winner!

ski

After all this, I might even be too exhausted to ski but I’m in Utah and there’s snow,  so I think I’d better battle it out with Peter Wright from Melbourne IT and other customers and partners on the snow tracks!

If you couldn’t be part of this fantastic event, don’t despair.  Adobe is bringing you this content and more to events in Sydney and Singapore in mid-year. Register here to receive an invitation.

The Last Millisecond

Posted on March 14, 2013 by adobeapac | Comments (1)

Julie Cleeland Nicholls, Director, Communications -  APAC Adobe Systems- @jcnsingapore, LinkedIn

Brad

In the main conference room, 5000 delegates are watching a stunning visual display on a series of oversized screens that comprise the same square footage as an average house. Adobe SVP and General Manager of Digital Marketing Brad Rencher, is telling the audience that one of his favourite parts of preparing for the annual Adobe Summit over the years is reading the list of the titles that delegates use. Five years ago, there was a heavy representation of the word ‘Web’ in delegates’ designations. Today, he says there are 1,800 distinct titles represented, including ‘Digital Taxonomist’, ‘Content Tzar’ and, as he points out, lots of use of the phrase ‘Omni-Channel’. Omni-Channel, says Brad: it’s the new black.

We’re in the opening keynote session on the morning of the first day of Adobe Summit, the Digital Marketing Conference. Among the delegates from 27 different countries are 120 digital marketers from Asia Pacific, all hearing Brad explain that digital marketing is now a board-level conversation; a strategic imperative no business can afford to ignore.

Brad explains the concept of ‘the last millisecond’. As marketers, we’re tasked with delivering experiences to consumers in a fractional space of time: between the action – every swipe, tag, drag and click – and the decision – to buy, to subscribe, to join, or to leave the page.

To deliver a quality, engaging, in-context experience in that last millisecond, marketers need to overcome not only technology barriers but also organizational ones. “We don’t need more tools,” says Brad, “We just need to work better with what’s available now.  Getting access to the data that will deliver the information we need to build the right experiences can  be a big challenge. We need to get to a point where as marketers, we’re able to access our data at any time, simply and easily.”

Where marketers can connect the dots to deliver in that last millisecond, is where the big results start to happen. With Asia’s fast growth, culture of innovation, and smart marketers, it’s going to be very interesting to see what case studies come out of our region in the months and years ahead, as forward-looking companies engage every touchpoint, to deliver consumer experiences that make a real difference to the business.

Coming soon to Sydney and Singapore: Adobe Digital Marketing Symposium 2013. Register here to receive an invitation.