Paula Parkes, Head of Marketing, APAC Digital Marketing, Adobe Systems – @Keywebird
Being a marketer today is harder than ever before.Over 75% of marketers think marketing has changed more in the past 2 years than in the previous fifty. New digital channels and technologies have reinvented the ways in which consumers engage with brands, forcing marketers to transform the ways in which they plan, execute, track & report on their campaigns.
Symposium 2014 is bigger, better & more aspirational than ever! On 22 July in Sydney and 24 July in Singapore, marketers will gather for Asia Pacific’s most anticipated digital marketing gigs of the year. Symposium is designed to expose today’s marketers to the latest digital marketing strategies and innovations, helping marketers reinvent themselves. A showcase of tips, tricks and tools through the stories of leading brands on their transformation journey.
Last year there were over 1700 attendees and this year we are expecting more! At Adobe Symposium 2014, you’ll learn from Adobe experts as well as marketing leaders from top brands such as Telstra Digital, Tourism Australia, Maybank, StarHub and many more as they share their key marketing strategies for making the most out of every opportunity. It’s an unmissable opportunity to network with marketing leaders and peers while learning from entrepreneurs and innovators, who are pushing the boundaries of digital marketing to increase their company’s success.
At Symposium, you’ll learn how to:
- Create effective digital marketing strategies that make the most of every opportunity
- Gain valuable insights from targeted advertising and marketing analytics
- Develop and leverage more compelling social media campaigns
- Market in the mobile era across sites, apps and publications
- Improve your customers’ experiences through personalization, while increasing acquisition and retention
- Increase your digital marketing ROI from the experts
We’ll be sharing more updates and information about Adobe Symposium over the coming weeks here, so be sure to stay tuned for more intel on experiences we’ll share at Symposium.
Do you know what your marketing is doing? Sign up for Adobe Symposium today and follow the conversation via #AdobeSymp.
Join us for this live webinar about the latest innovations in web experience management. Find out how the next generation of Adobe Experience Manager (AEM) enables marketers to easily organize and manage the delivery of content and creative assets across all digital marketing channels, including web, mobile, social media, and video.
Discover how you can:
• Transform and extend the reach of your digital marketing campaigns to include mobile and social channels
• Simplify your mobile strategy and discover the benefits of responsive design
• Deliver rich, personalized media—including video—across all digital channels
Date: 29 May 2014, Thursday
|9.00am – 10.00am
||India, Sri Lanka
|10.30am – 11.30am
|11.30am – 12.30pm
||China, Hong Kong,
Macau, Malaysia, Philippines,Perth
|12.30pm – 1.30pm
|1.00pm – 2.00pm
|1.30pm – 2.30pm
||Australia (Sydney, Melbourne,
|3.30pm – 4.30pm
Format: Online Webinar
Hear directly from partners on how Adobe Marketing Cloud impacts their customer strategy:
Learn to leverage the Marketing Cloud at Adobe Digital Marketing Symposium 22nd July in Sydney & 24th July in Singapore. Register here!
정진우, 한국어도비시스템즈 디지털 마케팅 총괄 전무
어도비가포레스터리서치(Forrester Research, Inc.)가발표한‘포레스터웨이브: 2014년 2분기웹분석(2014년 5월)’리포트에서웹분석부문리더기업으로선정됐습니다. 어도비마케팅클라우드(Adobe Marketing Cloud)의주요데이터및분석솔루션인어도비애널리틱스(Adobe Analytics)는현재제공중인솔루션(current offering), 전략(strategy), 업계지위(market presence) 등세부문에서가장높은점수를받으며, 종합점수에서 75점만점 66점이라는최고점을기록했습니다.
“포레스터웨이브: 2014년 2분기웹분석리포트” 전문 다운로드
포레스터리서치는이번에발표한리포트에서이번리더기업선정에대해 “어도비는마케팅담당자에게매우유용하고정교한분석이가능하다는점에서많은기대를받고있다”고평가하며, “어도비는웹분석의영역을디지털마케팅실행에필요한디지털분석으로까지넓혔다”고밝혔다.
이번 보고서에 나타난 어도비의 업계 내 우위는 전 세계 유명 브랜드와 선진 마케팅 담당자들이 어도비 마케팅 클라우드의 핵심 솔루션인 어도비 애널리틱스를 디지털 마케팅 툴로 선호하는 이유를 다시 한 번 보여줍니다.
어도비 애널리틱스를 포함한 어도비 마케팅 클라우드에 대한 보다 자세한 내용은, 아래 링크를 참고하시기 바랍니다.
어도비 마케팅 클라우드
Budget Direct is a low cost value focused insurance brand of Auto & General and its website has been named Australia’s top performer by Global Reviews.
The key to a good website is usability – giving your customer a smooth and easy experience. Budget Direct’s website was put through a test as part of Global Reviews Car Insurance Experience Index. Global Reviews recruits were asked to complete a series of tasks, focusing on the common pain points customer’s face when using online platforms.
In 2013, Budget Direct refreshed its brand and with it, completely redesigned their website. The brand’s in-house marketing and digital team turned to Adobe Experience Manager as a platform to power its new website. Adobe Experience Manager allows Budget Direct the flexibility to deliver engaging, personalised experiences for their customers no matter where they are located, on whatever device they are using.
In the end it was pretty simple; Budget Direct was able to get ahead and win because they understood what their customers wanted and needed and delivered it extremely well.