Posts tagged "Digital Publishing Suite"

Digital and Marketing Leaders: The Change Agents

Yu Dan Shi, APAC Industry Strategy Director, Adobe Marketing Cloud – @yudanshi LinkedIn

Yu Dan Shi

After spending 15 years in the field of marketing and digital, this is the first time I am attending a digital marketing event as a host rather than a client. And I cannot be any more excited. With over a thousand of top digital marketing professionals attending the Adobe Symposium in both Singapore and Australia, every one of us will have the opportunity to learn the very latest approaches and best practices on digital and marketing strategy.

The digital landscape has never been more complex and exciting at the same time. For many organzations, digital is no longer just a channel to promote products and services. It is part of the core business strategy that would help accelerate the revenue growth, transform the customer experience, and set them apart from the competitors. No organization can afford to underestimate the impact of digital on all aspects of the business.

However, this paradigm shift has also created immense challenges for the business leaders. Many of us have been tasked to lead and accelerate the digital transformation journey, which means we now increasingly play a change agent role. Many of you would know that change management is a complex and evolving journey. It often requires different skill sets compared to the ones that have made you successful in the past.

In addition to that, talent shortage, digital and traditional marketing divide, lack of cross-channel strategy and ability to accelerate are just some of the challenges today’s digital and marketing leaders face in creating relevant and impactful digital organizations. The leaders who have the ability to overcome these challenges, and create strategies that transform how the companies understand customer behavior and service them in most personalized way will be the true winners in the future. For these reasons, I am looking forward to discussing with you at the event the latest ideas and approaches to organizational transformation and building best-in-class digital marketing organizations.

We have also invited experts and industry thought leaders to share and discuss the best practices on topics ranging from omni-channel, targeting, personalization, advertising, social, to digital marketing organization of the next decade. I invite you to join us this July for an amazing event and experience at the Adobe Digital Marketing Symposium Australia and Adobe Digital Marketing Symposium Singapore.

Leading Australian retailer David Jones launches mobile application as it celebrates 175 years in business

Iconic Australian retailer David Jones has launched its first retail iPad application, created with Adobe® Digital Publishing Suite.  For the first time, David Jones customers can browse the latest brands and designs on their tablets – making shopping not only easy, but interactive, fun and inspiring, deepening brand engagement.

The app is part of the retailer’s omni-channel strategy, and is a component of its new ecommerce website roll-out. Named the David Jones Magazine, it’s now available on iTunes, and showcases guest editorial, David Jones shop-able content and provides customers with an interactive shopping and catalogue experience.

David Jones chose Adobe’s solution for its new digital venture as it offers a complete solution to create, distribute, monetise and optimise engaging content and publications for tablet devices. Like many organisations, David Jones has recognised the power of offering customers a tablet solution – the Adobe Digital Index revealed that tablet users on average purchase 20 per cent more than web visitors and 50 per cent more than smartphone users.

The Adobe Digital Publishing Suite allows retailers to take advantage of and avoid missing out on new untapped revenue and engagement opportunities on mobile devices. Not only does it bring to life catalogue images through richly designed content and interactivity, it also captures consumer insights through analytics, a vital requirement for driving revenue growth.

For David Jones, the Adobe Digital Publishing Suite provided a flexible, end-to-end solution which made app development easy and was an effective way to connect with  customers. David Jones plans to use the platform to scale to multiple devices, such as Android devices and the iPhone.

Apps are beginning to have a much larger reach for businesses as consumers choose to interact online either via their tablet or mobile phones to make purchase decisions. Out of the many publishing platforms available, Adobe plays a leadership role in publishing transformation , with many apps  developed using Adobe Digital Publishing Suite, includingMartha Stewart, Time, Oprah, Newsweek, National Geographic, Magazine, Fast Company, Reader’s Digest and Vanity Fair.  To read more about the Adobe Digital Publishing Suite and its full capability click here

About Adobe Digital Publishing Suite
Digital Publishing Suite is a set of turnkey hosted services and viewer technology that tightly integrates with Adobe Creative Suite 6 products. Using Digital Publishing Suite in combination with Adobe InDesign CS6 allows traditional media publishers, corporate organisations, ad agencies as well as individual freelance designers and small design firms to publish, distribute, monetise and optimise a new class of innovative digital magazines, newspapers, ads and corporate publications on leading tablets including the Apple iPad, Apple iPhone, Kindle Fire, Samsung Galaxy and other Android tablet devices. The Digital Publishing Suite includes Enterprise, Professional and Single Editions.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com

Fairfax Metro Media prepares for the next generation of news

Paul Robson, Managing Director, Adobe Australia & New ZealandLinkedIn

Fairfax publications have been synonymous with quality journalism in Australia since John Fairfax purchased The Sydney Morning Herald in 1841. Fairfax Media is now a leading multi-platform media company in Australasia with metropolitan, rural and regional publications and websites across Australia and New Zealand.

Fairfax Media’s Metro Division has taken a bold and future-focused step, one which many other publishing houses are considering. It’s transforming its metropolitan business into a powerful digital media-based business model that also allows it to remain loyal to its roots in print – something only the combination of Adobe digital marketing and digital media technologies can achieve.

Fairfax Media’s Metro Media division is introducing an end-to-end Adobe editorial publishing platform to power its newly integrated, multi-platform newsrooms for Australian mastheads including The Sydney Morning Herald and The Age. The full solution will integrate Adobe technologies including Adobe ® CQAdobe® SiteCatalyst, Adobe® Digital Publishing Suite, content creation technologies from Adobe® Creative Suite 6, along with training support to create a complete Web Experience Management solution.

Like many organisations, Fairfax Media has recognised that effective Web Experience Management is the key to successfully managing, monetising and optimising content on the web. Fairfax’s approach will help its editorial team become much more flexible and efficient with content, and will now be able to create all their content through a central web interface that will automatically output to any platform, including print, mobile, tablet, social and IPTV.

The Adobe Web Experience Management solution will be used by Fairfax to create and author all content, and will feature a next-generation dashboard of real-time analytical data powered by Adobe ® CQ and Adobe® SiteCatalyst that will significantly enhance the way it creates digital experiences for its large and highly fragmented audiences. At a glance, the dashboard will show Fairfax exactly what types and specific pieces of content readers are best engaging with and allow it to tailor the content and advertising of its mastheads more towards the preferences of individuals.

In making this move, Fairfax has given its business a solid foundation to address the swiftly accelerating pace of the local and global media market and prepare its newsrooms for new digital platforms, while also providing a simplified process for its print outlets.

Today’s media landscape has changed dramatically since the Fairfax family first entered the newspaper business over 170 years ago. We have moved from the industrial revolution and into the digital future and Adobe is excited to be part of the transformation of a great Australian company. I look forward to seeing the great content and reader experiences that Fairfax will deliver across all of its platforms.