Posts tagged "Education"

Australia’s Murdoch University gets an A+ for customer engagement

Imogen Riley, Digital Marketing Senior Manager, Adobe APAC - @IERiley

 

Looking to boost your business’ online engagement? Learn how Murdoch University in Perth, Australia leveraged the Adobe Digital Marketing Suite to engage customers with content through social media, websites, smartphones, and tablets – whenever or wherever.

Hear how the University used a mix of physical and virtual events to create relevant experiences that connect with diverse audiences and then measure the impact on university enrollment.

The video also shows how Murdoch University used these techniques with Adobe Digital Marketing Suite to engage potential students and lead them to enroll in university programs that produce additional tuition revenue.