Posts tagged "Fairfax"

Fairfax Metro Media prepares for the next generation of news

Paul Robson, Managing Director, Adobe Australia & New ZealandLinkedIn

Fairfax publications have been synonymous with quality journalism in Australia since John Fairfax purchased The Sydney Morning Herald in 1841. Fairfax Media is now a leading multi-platform media company in Australasia with metropolitan, rural and regional publications and websites across Australia and New Zealand.

Fairfax Media’s Metro Division has taken a bold and future-focused step, one which many other publishing houses are considering. It’s transforming its metropolitan business into a powerful digital media-based business model that also allows it to remain loyal to its roots in print – something only the combination of Adobe digital marketing and digital media technologies can achieve.

Fairfax Media’s Metro Media division is introducing an end-to-end Adobe editorial publishing platform to power its newly integrated, multi-platform newsrooms for Australian mastheads including The Sydney Morning Herald and The Age. The full solution will integrate Adobe technologies including Adobe ® CQAdobe® SiteCatalyst, Adobe® Digital Publishing Suite, content creation technologies from Adobe® Creative Suite 6, along with training support to create a complete Web Experience Management solution.

Like many organisations, Fairfax Media has recognised that effective Web Experience Management is the key to successfully managing, monetising and optimising content on the web. Fairfax’s approach will help its editorial team become much more flexible and efficient with content, and will now be able to create all their content through a central web interface that will automatically output to any platform, including print, mobile, tablet, social and IPTV.

The Adobe Web Experience Management solution will be used by Fairfax to create and author all content, and will feature a next-generation dashboard of real-time analytical data powered by Adobe ® CQ and Adobe® SiteCatalyst that will significantly enhance the way it creates digital experiences for its large and highly fragmented audiences. At a glance, the dashboard will show Fairfax exactly what types and specific pieces of content readers are best engaging with and allow it to tailor the content and advertising of its mastheads more towards the preferences of individuals.

In making this move, Fairfax has given its business a solid foundation to address the swiftly accelerating pace of the local and global media market and prepare its newsrooms for new digital platforms, while also providing a simplified process for its print outlets.

Today’s media landscape has changed dramatically since the Fairfax family first entered the newspaper business over 170 years ago. We have moved from the industrial revolution and into the digital future and Adobe is excited to be part of the transformation of a great Australian company. I look forward to seeing the great content and reader experiences that Fairfax will deliver across all of its platforms.

Fairfax New Zealand Dishes on Data

David Jordine, Sales Executive, Digital Marketing Suite, Adobe ANZ – LinkedIn

Nigel Tutt, General Manager – Digital Media, Fairfax New Zealand

Nigel Tutt, General Manager – Digital Media, Fairfax New Zealand

It’s no surprise that as the digital marketing industry evolves, the data that proves marketing results is becoming just as important as smart marketing ideas themselves. With this thought in mind, I was excited to attend yesterday’s ad:tech Digital Data Summit in Sydney, an event dedicated to encouraging Australian publishers, marketers and agencies to turn data into actionable insights to optimise campaign performance.

The event offered two tracks for attendees to choose from: one focusing on data and how marketers use it; and the second track providing insights into the digital advertising scene. A mix of some very lively panel discussions and individual presentations gave attendees the chance to hear from some of Australia’s top practitioners.

A highlight of the day for me, was the announcement by our customer, Nigel Tutt, who’s Fairfax New Zealand’s General Manager, Digital Media, that his organization has become the first in Asia Pacific to implement Adobe’s AudienceManager tool as its new data management platform.

The move to work with AudienceManager means that Fairfax NZ, the publisher of some of New Zealand’s most popular online news and information sites (stuff.co.nz, Computerworld, Rugby Heaven and more) will now be able to identify more specific audience sets among their broad and varied traffic. In turn, this is going to enable them to create packages and opportunities offering far more targeted offerings to advertisers across industries.

I’m going to be watching how Fairfax NZ uses this new platform with great interest. I’m also looking forward to seeing the impact this has on the smart advertisers who want to make sure their digital marketing campaigns are highly targeted and performing to maximum impact.