Posts tagged "Imogen Riley"

Things that made me go “hmmm…” – observations from Day 2 of the Adobe Digital Marketing Summit

Imogen Riley, Digital Marketing Senior Manager, Adobe APAC – LinkedIn @IERiley

9.00pm – I signed off last night to head out to the Adobe Bash with ‘Foster the People’ headlining.  Took Arianna Huffington’s advice and unplugged for a few hours to engage my ‘analogue’ self – face to face with our customers and partners.  What a great experience!  Channeling my youth with some likeminded souls, we were front and right of centre stage, any closer we would have been on stage.  This band has incredible energy, talent and a base that rocked the stadium, my teeth and maybe even Nevada.

Observation # 1 – must remember – unplug the earphones… live music recharges you

8.25am – I applaud all 4000 ‘analogue souls’ who showed up on time to hear Biz Stone – @biz, co-founder of Twitter and our own Ann Lewnes sharing their insights on the #digitalself@biz exemplified all aspects of social engagement – authenticity, opinion & humour.  He shared his “secret sauce” for success…

  • In order to succeed spectacularly you must be prepared to fail spectacularly.  I love this! We can’t change the world if we are too risk averse.
  • Great ideas are obvious in retrospect… a la twitter! @biz and team are working on the next big thing, too early to announce but stay tuned…
  • If you want to succeed engage folks outside your company and discipline, they will give you a view you haven’t thought of yet.

What’s your great idea? And was it the one you thought was the smartest and brightest?

Observation #2 – entrepreneurialism is a state of mind, not a PhD – it needs smarts, a network of amazing minds and passion

5.30pm – Sneak peaks from the amazing geeks…

Great ideas come from everywhere, but do they ever get the forum or funding to be successful?

Some of our best and brightest engineers and developers bared their souls and the efforts of their sleepless nights and lonely days, watch the recordings and tweet your thoughts – you can help shape the strategy and solutions for the 3.0 world.

I have been lucky to work in technology my entire career, I love it, but it can be exhausting.  But then I catch up with friends who are Doctors and Laywers and think- thank goodness I am not saving lives or worse – not, or putting them in gaol – I love my work in technology.  I think we are in the Renaissance 2.0 – Medici would be proud.

Observation # 3 – be bold, be inclusive, engage smart minds from outside your field

If you want to stay engaged & share your thoughts – join the dialogue in our LinkedIn group

Some parting comments – thanks to all our customers, partners and friends in the media who travelled so far to join us at Summit2012!

Thanks to the City of Salt Lake – you are an amazing hostess – incredible support to all 4000 digital selves – your ambassadors and businesses have made our stay! Don’t just take my word for it, check out what our APAC customers had to say about the Summit in the video below:


9.30pm Signing off now to head to the Summit after party – Karaoke @ The Depot, I am tone deaf & the only song I have is ‘Land Down Under’…

More from the ski slopes tomorrow.

Facebook and The Huffington Post Headline Day 1 of the Adobe Digital Marketing Summit 2012

Imogen Riley, Digital Marketing Senior Manager, Adobe APAC – LinkedIn @IERiley

 

What a great start to the Adobe Digital Marketing Summit in Salt Lake City this week. Over 4000 Digital Marketers, Advertisers and Publishers from around the world, including 90 delegates from Asia Pac representing China, Korea, Taiwan, Hong Kong, Singapore, India, Australia and New Zealand – up from just 5 customers attending 2 years ago, which to me signifies a massive shift and focus on digital in APAC.

This is my 3rd year attending Adobe Digital Marketing Summit and every year it’s been a quantum leap in terms of the content and the incredible new solutions delivered to drive ease, efficiency and effectiveness for digital marketers.  Two major highlights for me today were the new Adobe Predictive Marketing and the new Adobe Social Marketing solutions. The comment I overheard most, “when can I get it?”  If you were one of those people, you’ll find much more here

Social is a major focus at this year’s summit, and this resonated in two of today’s keynotes. Facebook VP, Grady Burnett, shared best practices for businesses embracing Facebook, with key advice that ads can become stories and several examples of key companies leveraging Facebook really well – Starbucks and American Express.  You can read more about how Amex are doing it here

Ariana Huffington, President and Editor in Chief of The Huffington Post, closed out Day 1 discussing how social has changed the world of publishing and provided guidance on how to engage responsibly.  Social brought the great conversations from the offline world online and extended the conversation through active engagement and commentary. It can change the world, as seen in Tunisia and Egypt, but it can equally distract us or be negative.  We need to engage responsibly, and the key to success here is ensuring our core values as a brand and an individual are in the DNA of our social engagement and commentary.

We have been in a period of adolescence with social – staying up too late, consuming too much “junk food” content.  Now in our grown up social lives we are embracing a more curated approach.

Ariana’s parting advice – take the time to unplug, disconnect and re-charge.  People who are sleep deprived may still be smart but not so wise.  Take the time to re-connect with your wisdom and thrive.

For more detail on the keynotes, see my colleague Anne Russell’s blog post and www.CMO.com. You can also follow us on twitter #Adobesummit

Signing off now to head to the Summit concert with Foster the People!