Julie Cleeland Nicholls (Adobe Digital Marketing)
Julie Cleeland Nicholls, Adobe’s Director of Communications for JAPAC and expert shopper @jcnsingapore LinkedIn
Wondering what the hottest gifts will be this holiday season? Want to avoid the crowded days and shop when it’s most convenient for you? Are you more likely to buy gifts through your mobile rather than battling the shopping crowds this year? The Adobe Digital Index Holiday Predictions Report 2014 reveals the latest online shopping trends for the upcoming holiday season.
This extensive research is based on the analysis of select, anonymous, and aggregated data from over 5,000 major companies worldwide that use Adobe Marketing Cloud, to obtain actionable data and analysis of activity on their websites. The data was collected and analysed from 4,500 websites, 20 billion visits to ecommerce websites in 2014 and over 1 trillion visits since 2008!
Paul Robson, President, Adobe Asia Pacific
Can you imagine a world without smartphones, or tablets; Facebook or Twitter? Can you imagine relying on enormous paper maps to find your way around a new city, or needing a number – fast – and flicking through a phone book? Most people can’t, because the world has changed with the proliferation of mobile internet. Digital has disrupted almost every aspect of our lives and organizations around the world are undergoing the tectonic shift that is digital transformation. Some are leaping ahead, others are lagging, but no sector is off the hook, including governments, which are at the forefront of citizen interaction.
The community, and the way we communicate, has changed dramatically in the last ten years. At the same time, we have access to the most sophisticated technology we’ve ever seen. Governments have an opportunity, and a responsibility, to leverage that technology to better engage with citizens, inspire them with streamlined, personal experiences, and generate efficiency and savings in these cost-conscious times. There are three key drivers that will shape digital disruption in the public sector: mobile, the internet of things and making everything digital.
The latest digital disruption trends revealed at the Adobe Digital Marketing Symposium Singapore 2014: