Posts tagged "New Zealand"

Fairfax New Zealand Dishes on Data

David Jordine, Sales Executive, Digital Marketing Suite, Adobe ANZ – LinkedIn

Nigel Tutt, General Manager – Digital Media, Fairfax New Zealand

Nigel Tutt, General Manager – Digital Media, Fairfax New Zealand

It’s no surprise that as the digital marketing industry evolves, the data that proves marketing results is becoming just as important as smart marketing ideas themselves. With this thought in mind, I was excited to attend yesterday’s ad:tech Digital Data Summit in Sydney, an event dedicated to encouraging Australian publishers, marketers and agencies to turn data into actionable insights to optimise campaign performance.

The event offered two tracks for attendees to choose from: one focusing on data and how marketers use it; and the second track providing insights into the digital advertising scene. A mix of some very lively panel discussions and individual presentations gave attendees the chance to hear from some of Australia’s top practitioners.

A highlight of the day for me, was the announcement by our customer, Nigel Tutt, who’s Fairfax New Zealand’s General Manager, Digital Media, that his organization has become the first in Asia Pacific to implement Adobe’s AudienceManager tool as its new data management platform.

The move to work with AudienceManager means that Fairfax NZ, the publisher of some of New Zealand’s most popular online news and information sites (stuff.co.nz, Computerworld, Rugby Heaven and more) will now be able to identify more specific audience sets among their broad and varied traffic. In turn, this is going to enable them to create packages and opportunities offering far more targeted offerings to advertisers across industries.

I’m going to be watching how Fairfax NZ uses this new platform with great interest. I’m also looking forward to seeing the impact this has on the smart advertisers who want to make sure their digital marketing campaigns are highly targeted and performing to maximum impact.

 

Here come the Digital Marketers

Julie Cleeland Nicholls, Senior Group Manager, Corporate Communications, Adobe APAC – @jcnsingapore, LinkedIn

This week, the peaceful streets of Salt Lake City in Utah will be filled with the buzz, energy and general craziness that can only be generated by more than 4,000 marketers, advertising executives, digital communications and social media leaders. They’re converging to attend the annual Adobe Digital Marketing Summit, and among them will be more than 80 marketing leaders and strategists from across Asia Pacific, including representatives from China, Hong Kong, India, Taiwan, Australia, New Zealand, Korea and Singapore. This is the largest attendance at the event from APAC to date, and it shows how marketers in our region are taking the emergence of digital marketing very seriously indeed.

I’m excited to be attending. I manage social media strategy for Adobe in Asia Pacific, and the last 18 months have been a steep but absolutely fascinating learning curve. I’m especially looking forward to hearing from keynote speakers including Twitter founder Biz Stone, and Arianna Huffington of the renowned Huffington Post. Our own Adobe SVP of Digital Marketing, Brad Rencher, will present his thoughts on ‘The Power of the Digital Self’ and that’s another highlight for me. But in addition to listening and learning myself, together with several of my colleagues from across APAC, I’ll also be posting and sharing updates from this leading-edge forum for our communities across the region.

You can follow what’s happening at Summit on these social media links:

Stay tuned – it’s going to be a big Digital Marketing Week!