Posts tagged "Pacific"

Mark Phibbs to tell all at iStrategy Sydney Conference

Imogen Riley, Digital Marketing Senior Manager, Adobe APAC – @IERiley

Adobe’s Mark Phibbs will share his deepest marketing secrets when he presents his “Confessions of a Digital Marketer” keynote at the iStrategy conference held in Sydney, Australia on February 21 – 22

The brainchild of a team of passionate digital marketers from Bristol, UK, the conference brings together marketing professionals from around the world to discuss the constantly evolving digital media and digital marketing landscapes. Now in its fourth year, the iStrategy Conference has quickly developed into a hugely popular bi-annual event staged in North America, Europe, Australia and Asia.

In line with the theme of this year’s event – results-oriented digital and social media strategies – Mark’s “Confessions of a Digital Marketer” keynote will cover the trends that are driving the massive disruption and changes in our field, and taking a close look at how to take digital campaigns to the next level with the latest techniques and tools available to create, measure and monetize content, delivery and engagement.

This year’s conference will also cover:

  • the rise of social gaming
  • how to harness  the power of augmented reality
  • social media in a B2B context
  • overcoming challenges in e-commerce and
  • mobile campaigns and the future of online video.

It’s going to be a terrific line-up, so get your registrations in now.

The iStrategy Sydney conference runs from 21– 22 February at ANZ Stadium. For information on registration, pricing, programme and accommodation visit the iStrategy Sydney website.

We’ll see you there!

Calling all APAC digital marketers, advertisers and publishers!

Imogen Riley, Digital Marketing Senior Manager, Adobe APAC – @IERiley


Want to learn how to gain a competitive advantage, strengthen customer relationships and extend brand value – and top it off by hitting the ski slopes? Then you’ll want to book a trip Stateside to Salt Lake City, Utah for the Adobe Digital Marketing Summit (formerly Omniture Summit) from March 20-23, 2012!

Attend Summit 2012 to take advantage of up to four days of informative sessions, insightful keynotes from industry leaders, training workshops and numerous networking opportunities exploring the latest trends around social, mobile and web analytics, site conversions, audience and advertising optimisation, Web Experience Management (WEM) and implementing multi-channel marketing. More than 70 breakout sessions across eight tracks (Analyst & Reporting, Media Monetisation, Mobile, Web Experience Management, Multi-Channel Campaigns, Personalised Engagement, Social, and Tech Track) will focus on real-world customer case studies and how digital marketing data can drive business decisions.

Summit 2012 will also include a customer and partner showcase, opportunities for you to connect with Adobe’s Digital Marketing teams, a Summit Bash with a surprise headliner concert and a ski day at the end of the week.

Join a team of fellow marketers, industry leaders and Adobe staff from Asia Pacific, as we meet with thousands of marketers, advertisers, publishers, agencies and developers and share the latest advances on how to better manage, measure and optimise digital experiences. Visit the registration, pricing, and accommodations page for more information about special discounts and group passes.

We hope to see you in March!

Welcome to Digital Dialogue! A blog providing news and views for the APAC Digital Marketer.

Mark Phibbs, Senior Director Marketing and Global Channel Marketing, Adobe APAC

2011 was without question a wild ride for our industry.  Digital marketers across Asia experienced explosive growth in content authoring, mobile marketing, social media engagement…and of course, the ability to capture all this increased reach through advancements in optimisation and analytics. It was truly a year of real progress.

Brace yourselves, because we believe that 2012 is going to be even more dynamic for digital marketers.  If 2011 introduced these exciting industry advancements, then this year ahead is poised to be a banner year for adoption and usage.

It’s a particularly intriguing moment for all of us in the Asia Pacific region. We’re lucky enough to work in the fastest growing region in the world and when an industry changes so quickly as marketing did last year, you can be certain that this change will be even more rapid here.

So what better place to capture and talk together about the changes we’re all seeing in digital marketing than here, on ‘Digital Dialogue’, a blog providing news and views for the APAC Digital Marketer.

Adobe welcomes you to this new online destination for APAC-specific industry news, best practice tips, and insights and opinions straight from Adobe’s senior marketers.Jump right in and start sharing your views and experiences: we want to hear from you!

Watch this space…