Posts tagged "Social Media"

Lenovo Selects Adobe Digital and the Adobe Marketing Cloud to Optimise its Digital Marketing

Adam Goodman, Strategy Director, Adobe Digital – LinkedIn, @goodmanan

http://www.techrific.com.au/images/lenovo_thinkpad_10.1_d.jpg

Lenovo Australia, a leading global PC manufacturer, boosted the return of its online ad spend and tripled search engine marketing growth after introducing a new process based on Adobe Digital and the Adobe Marketing Cloud.

Lenovo’s goal is to engage with customers as they are making purchase decisions online, either via a laptop, tablet or mobile.

Adobe Media Optimiser along with Adobe Digital helped Lenovo Australia to manage search engine marketing campaigns, improve display advertising investment and maximize the reach of social campaigns all through one fully automated system. Adobe SiteCatalyst delivers real-time, detailed analytics and reporting that helps Lenovo measure, analyse and optimize their digital marketing spending. The combination of these solutions coupled with Adobe Digital’s consulting expertise, has helped Lenovo Australia to achieve impressive efficiency gains and increase ecommerce sales.

Below is an infographic on the results of Lenovo’s ad spend since partnering with Adobe Digital and Adobe Media Optimiser:

Lenovo-Case-Study_Adobe-Digital_A4

Adobe is excited to be working with Lenovo Australia to help deliver the right tools for its social media and marketing team, and equipping this iconic brand with cutting edge capabilities to improve business outcomes and deliver better experience for customers.

Read the full press release here.

For more information about Adobe Digital visit: http://www.adobe.com/au/products/adlens/services-for-adlens.html

Felix Baumgartner at the Adobe Summit! Day 2 Keynote Recap

Suzie Brady, Communications Manager, Adobe ANZ, LinkedIn

Snow clouds are moving in across Salt Lake City on Day Two of the Adobe Summit, the Digital Marketing conference and the delegates are moving slowly this morning. Everyone is still coming down from the Adobe Bash; the excitement of The Black Keys concert, the innovation of the showcase room and the dancing that went on to the early morning. Little did we know we were about to go on a roller coaster ride of emotion, suspense and intrigue at the opening keynote: we were about to jump from space, drive over 100 miles an hour, win an Olympic medal and conquer long division at last!

Felix

It might be freezing outside but the temperature rose in the conference room as Austrian base jumper Felix Baumgartner walked on stage. His ‘walk on’ would have been underwhelming if Adobe’s gigantic screens weren’t playing Felix’s record-breaking skydive from space. Even though we know he landed safely after breaking the sound barrier, we delegates were on the edge of our seats as the enormous images beamed out across the room.

Adobe’s John Mellor introduced Felix and spoke about how marketers were forced to make big decisions every day as we take risks to adapt to the pace of the technology evolution.

Felix knows a lot about risk. He said a lot of people call him an adrenalin junkie but he thinks of himself as  a risk manager. His skydive from space was the culmination of five years of meticulous planning. Overlooking any detail would likely result in death and Felix discussed the importance of the team he had around him; the knowledge he acquired to understand every detail of anything that could go wrong and being one step ahead so every possible issue had a solution.

In the middle of his discussion with John, Felix had a little coughing fit and attributed it to a ‘space cough’; he is probably one of the very few in the world who could use that as an excuse to miss work! In the end, Felix said the only unknown factor that remained before the jump was whether a human could survive breaking the sound barrier. It was an inspirational discussion.

Nascar

Delegates then had to change gear as the giant screens screeched NASCAR footage across the venue. Marc Jenkins, Vice President of Digital Media for NASCAR was joined by Alan Wexler, Executive Vice President, Managing Director for North America and Europe. The duo spoke about how they are working with Adobe to deliver a richer and more personalised experience for their fans.

By taking advantage of rigorous analytics and feedback from fans, NASCAR is allowing fans to interact with their favorite car and its team, and get a real time understanding of what’s happening to the car, and what the team is doing, during a race. That level of detail has never before been available in real time.

Olympic

Senior Vice President for Digital and Broadcast at NBC, Julie DeTaglia then took delegates on a journey to deliver coverage of the Olympic Games. The challenge to adapt to new technologies every two years is a daunting prospect; but it is often big sporting events that drive innovation and that only benefits viewers.

KhanAcademy

The keynote ended on a surprisingly emotional note. Salman Khan, founder of the Khan Academy, told the audience how he is changing the world by delivering education videos around the world. His mission statement is to deliver world class education for anyone, anywhere.

The Khan Academy now has over 75 million unique users and Sal’s inspirational journey in his quest to deliver education to anyone, anywhere brought delegates to their feet in a standing ovation. An incredible finish to a great session! You can follow him on Twitter @salkhanacademy

 

If you couldn’t be part of this fantastic event, don’t despair.  Adobe is bringing you this content and more to events in Sydney and Singapore in mid-year. Register here to receive an invitation.

10 Snake Themed Digital Marketing Predictions to Celebrate the Chinese Year of the Snake!

Siva Ganeshanandan, Director, Adobe Marketing Cloud, APAC – LinkedIn, @sivagatwork

It’s the Chinese year of the snake…and here are my predictions for what will be happening in the world of the Digital Marketer in APAC – with a snake theme.

 

 

 

1) Venom: Big Data in the Hands of the Marketer

Big Data is still today, focused on transactional systems – sales data, booking data, phone usage data etc. There is a lot of high signal to noise ratio that these systems like, but they are still too slow and inflexible to allow a data query conversation:

>Do customers with a higher NPS spend more with us?
Wait a few days, to build a new cube and run through the data.
>Yes – promoters spend 25% more than detractors and neutrals.
>Ok – can you break down neutrals and detractors? Yes, 30% less and 20% less.
>How often do the promoters transact with us?

Before you know it, before you have something you can use – a month has gone by.

Then if you throw in marketing data – you are really in trouble. There is a high noise to signal ratio and many ‘Big Data’ solutions are not great at handling this.

In reality however, the combination is where the power is.  Think of this example: Based on this loyal customer’s previous bookings, I should give him a promotion on flights to London in the lead up to Christmas. This is based on years of behavior shown on my frequent flyer program. But if, before logging in, the customer spent 5 minutes on my destination guide to Bali, and did some search for flights to Bali around Christmas time, that is a stronger indicator of intent.

Bringing the two sources of data together is critical, and customer insights departments are starting to see the value of behavior data (and of combining it with their Data Warehouses).

Big data will start to deliver insights that move the marketing needle.

Bridge Social Media and Communities to Build Brand Loyalty

Philips

Joining in the conversation on social communities is vital in helping to understand your customers.  One great way to reach your digital audience is through participating in third-party social networks. Brands need to take the next step and build immersive communities such as forums, ratings, and blogs to extend their brand and deepen customer relationships.

Take a look at this on-demand webinar “Creating branded social communities,” where a team from Philips talk about integrating social media and online communities to market their electronics. The webinar features Joost van Dan, IT Business Specialist- Web from Philips and Lars Trieloff, Product manager from Adobe. Tune in to learn how to:

  • Integrate with Facebook and Twitter log-ins to create personalized experiences through targeted content
  • Amplify your community efforts by enabling sharing for your users with their social networks and plug-ins to facilitate sharing
  • Empower marketers to easily manage content, moderate users, and steer community with a drag-and-drop interface

Click here to complete a short form, and watch this complimentary webinar on-demand

Leading Australian retailer David Jones launches mobile application as it celebrates 175 years in business

Iconic Australian retailer David Jones has launched its first retail iPad application, created with Adobe® Digital Publishing Suite.  For the first time, David Jones customers can browse the latest brands and designs on their tablets – making shopping not only easy, but interactive, fun and inspiring, deepening brand engagement.

The app is part of the retailer’s omni-channel strategy, and is a component of its new ecommerce website roll-out. Named the David Jones Magazine, it’s now available on iTunes, and showcases guest editorial, David Jones shop-able content and provides customers with an interactive shopping and catalogue experience.

David Jones chose Adobe’s solution for its new digital venture as it offers a complete solution to create, distribute, monetise and optimise engaging content and publications for tablet devices. Like many organisations, David Jones has recognised the power of offering customers a tablet solution – the Adobe Digital Index revealed that tablet users on average purchase 20 per cent more than web visitors and 50 per cent more than smartphone users.

The Adobe Digital Publishing Suite allows retailers to take advantage of and avoid missing out on new untapped revenue and engagement opportunities on mobile devices. Not only does it bring to life catalogue images through richly designed content and interactivity, it also captures consumer insights through analytics, a vital requirement for driving revenue growth.

For David Jones, the Adobe Digital Publishing Suite provided a flexible, end-to-end solution which made app development easy and was an effective way to connect with  customers. David Jones plans to use the platform to scale to multiple devices, such as Android devices and the iPhone.

Apps are beginning to have a much larger reach for businesses as consumers choose to interact online either via their tablet or mobile phones to make purchase decisions. Out of the many publishing platforms available, Adobe plays a leadership role in publishing transformation , with many apps  developed using Adobe Digital Publishing Suite, includingMartha Stewart, Time, Oprah, Newsweek, National Geographic, Magazine, Fast Company, Reader’s Digest and Vanity Fair.  To read more about the Adobe Digital Publishing Suite and its full capability click here

About Adobe Digital Publishing Suite
Digital Publishing Suite is a set of turnkey hosted services and viewer technology that tightly integrates with Adobe Creative Suite 6 products. Using Digital Publishing Suite in combination with Adobe InDesign CS6 allows traditional media publishers, corporate organisations, ad agencies as well as individual freelance designers and small design firms to publish, distribute, monetise and optimise a new class of innovative digital magazines, newspapers, ads and corporate publications on leading tablets including the Apple iPad, Apple iPhone, Kindle Fire, Samsung Galaxy and other Android tablet devices. The Digital Publishing Suite includes Enterprise, Professional and Single Editions.

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com