This week, the peaceful streets of Salt Lake City in Utah will be filled with the buzz, energy and general craziness that can only be generated by more than 4,000 marketers, advertising executives, digital communications and social media leaders. They’re converging to attend the annual Adobe Digital Marketing Summit, and among them will be more than 80 marketing leaders and strategists from across Asia Pacific, including representatives from China, Hong Kong, India, Taiwan, Australia, New Zealand, Korea and Singapore. This is the largest attendance at the event from APAC to date, and it shows how marketers in our region are taking the emergence of digital marketing very seriously indeed.
I’m excited to be attending. I manage social media strategy for Adobe in Asia Pacific, and the last 18 months have been a steep but absolutely fascinating learning curve. I’m especially looking forward to hearing from keynote speakers including Twitter founder Biz Stone, and Arianna Huffington of the renowned Huffington Post. Our own Adobe SVP of Digital Marketing, Brad Rencher, will present his thoughts on ‘The Power of the Digital Self’ and that’s another highlight for me. But in addition to listening and learning myself, together with several of my colleagues from across APAC, I’ll also be posting and sharing updates from this leading-edge forum for our communities across the region.
You can follow what’s happening at Summit on these social media links:
- For tweets from the conference: #AdobeSummit – and you can follow me on @jcnsingapore
- For APAC news and updates from the conference: right here on the APAC Adobe Digital Dialogue blog: http://adobe.ly/xFXyub
- Join our Digital Dialogue LinkedIn community http://www.linkedin.com/groups?gid=4075854&trk=hb_side_g
- Register to watch the opening keynote, ‘The Power of the Digital Self’ streamed live and on demand at http://summit.adobe.com/online on Wednesday 21 March US time. Archived video of the opening keynote will also be available on this site later the same day
Stay tuned – it’s going to be a big Digital Marketing Week!