Join us for this live webinar about the latest innovations in web experience management. Find out how the next generation of Adobe Experience Manager (AEM) enables marketers to easily organize and manage the delivery of content and creative assets across all digital marketing channels, including web, mobile, social media, and video.
Discover how you can:
• Transform and extend the reach of your digital marketing campaigns to include mobile and social channels
• Simplify your mobile strategy and discover the benefits of responsive design
• Deliver rich, personalized media—including video—across all digital channels
Date: 29 May 2014, Thursday
|9.00am – 10.00am
||India, Sri Lanka
|10.30am – 11.30am
|11.30am – 12.30pm
||China, Hong Kong,
Macau, Malaysia, Philippines,Perth
|12.30pm – 1.30pm
|1.00pm – 2.00pm
|1.30pm – 2.30pm
||Australia (Sydney, Melbourne,
|3.30pm – 4.30pm
Format: Online Webinar
Like many multinational companies, Honda’s website involves various different editors and content creators from around the globe. They needed to create an environment that would manage workflow and processes seamlessly. This is why Honda, with the help of Adobe partner NS Solutions Corporation, has chosen to deploy Adobe Experience Manager to operate their large-scale global website and strengthen brand value by improving customer experience.
Adobe Experience Manager, which sits within Adobe Marketing Cloud, will aid Honda’s website management, unify content and to enable their One Source Multi Use content strategy, which aims to help increase efficiency by recreating the same content across diverse media. The solution is also expected to boost security by appropriately handling critical information.
By enhancing more efficient digital content use, Honda now expects the website to deliver a stronger return on investment.
Check out the website yourself: http://www.honda.com/
Manorama Online is implementing a complete end to end Adobe technology solution for fast and flexible delivery of content across multiple channels and devices including mobile and social networks with the objective of driving digital transformation initiatives for the company.
Adobe is kicking off 2014 by announcing the latest release of Adobe Campaign which will provide marketers more scale and sophistication for cross-channel marketing programs. Today’s announcement follows momentum from the acquisition of Neolane, the rebranding of Adobe Campaign and our new simplified pricing and packaging strategy.
In the new release, Adobe Campaign will join forces with Adobe Experience Manager allowing marketers to create a seamless and personalised customer experience. The integration will permit marketers to work from a single digital asset management repository and integrate data from both anonymous visitors and identified customers.
Adobe Experience Manager is a world-class web experience management solution, and a Leader in the most recent, relevant Gartner and Forrester reports while Adobe Campaign is a Leader in cross-channel campaign management in Forrester. The integration of both solutions combines the best content with cross-channel customer engagement. This means we can now deliver personalised content to each customer at the right time through the right channel, while driving customer loyalty.
Creating quality content has always been a major challenge for marketers. It’s even harder to utilizing that content within the same marketing tools. Until now, marketers have had to work with external agencies or different organisations, using manual processes or an external content management system, that do not allow them to execute messages or make changes easily. Now, with the integration, marketers can simply create an email, embed dynamic personlisation fields into the content, publish and execute the content across multiple channels all within a few clicks.
In addition to the integration of Adobe Campaign and Experience Manger within the Adobe Marketing Cloud, the latest release of Adobe Campaign also features:
- Real-time marketing and scalability enhancements
- Improvements in distributed marketing for local entities
- Reporting enhancements for transactional messaging
- German language support
- More technical platform enhancements
Interested in learning more? Visit the Adobe Campaign page and check out our new explainer video. You can also check out Patrick Tripp’s blog here.