Adobe and Publicis Groupe Team Up: News from DMEXCO 2014

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Having lived and worked in Germany for four years, I’ve grown to deeply appreciate the innovation powerhouse the country has become over the past several decades (some even argue it now dominates the U.S. in this regard), and I always

Posted in Digital Marketing

Digital Transformation Needs Marketing & IT to Align

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Recommendations for successful marketing transformation The perception of international technology corporations shows again and again that Germany is often more hesitant than the rest of the world in implementing digital innovations. This is also reflected in the field of marketing.

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Posted in Digital Marketing

Entering New Dimensions – Adobe at dmexco 2014

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Every September, thousands of digital marketers descend upon Cologne to learn from the best and revel in the collective knowledge of all things marketing. We are, of course, referring to dmexco. This year our very own Brad Rencher, SVP &

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Taking a personalisation holiday

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Many of us have been or are planning to go on holiday over the Summer. As I was planning my most recent holiday, I got to thinking about how personalisation plays a big part in the holiday process; both as

Posted in Testing & Targeting

Ad network battle heats up as Facebook buys LiveRail

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For years, Facebook has been focused on expanding its reach beyond Facebook.com and its acquisition of LiveRail is the latest step in diversifying its digital empire. Facebook already owns 1.3 BILLION eyeballs, one of the most important biddable media channels,

Posted in Advertising, Social Media

Don’t let mobile paralyse your digital experience

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We are all amazed by new devices and even products classes that are entering mobile week by week. With this come new screen sizes and interaction patterns that will probably influence how our target customer finds yet another way in

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Posted in Web Experience Management

Refresh for Facebook’s Right Hand Side Ads

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‘What is the objective of this campaign?’ should be where every Facebook advertiser should begin. This has been the core question that has fuelled Facebook in its simplification process of their ad format offering since they announced it back in

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Posted in Advertising

Adobe Summit EMEA: Day 2 Overview

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Guest blog from Ben Donkor. Adobe VP John Mellor kicked Day 2 off with a great comparison between the Adobe Summit and the “rise of the coffee houses” that led to the Age of Enlightenment in England around the 18th

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Adobe Summit EMEA: Day 1 Overview

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Guest blog from Ben Donkor. The eight edition of the Adobe Summit EMEA concluded on Thursday, making it the largest digital marketing event of the year, with almost 4,000 in attendance from 47 countries and almost 100 breakout sessions over

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Tapping into the world of Facebook Lookalike Audiences

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Facebook lookalike audiences have proven to be a very efficient way to get additional volume for your Facebook campaigns, while making sure that you are targeting audiences which are similar to your existing user base. Introduced in March 2013, Custom

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Posted in Social Media
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