Taking a personalisation holiday

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Many of us have been or are planning to go on holiday over the Summer. As I was planning my most recent holiday, I got to thinking about how personalisation plays a big part in the holiday process; both as

Posted in Testing & Targeting

Ad network battle heats up as Facebook buys LiveRail

For years, Facebook has been focused on expanding its reach beyond Facebook.com and its acquisition of LiveRail is the latest step in diversifying its digital empire. Facebook already owns 1.3 BILLION eyeballs, one of the most important biddable media channels,

Posted in Advertising, Social Marketing

Don’t let mobile paralyse your digital experience

We are all amazed by new devices and even products classes that are entering mobile week by week. With this come new screen sizes and interaction patterns that will probably influence how our target customer finds yet another way in

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Posted in Web Experience Management

Refresh for Facebook’s Right Hand Side Ads

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‘What is the objective of this campaign?’ should be where every Facebook advertiser should begin. This has been the core question that has fuelled Facebook in its simplification process of their ad format offering since they announced it back in

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Posted in Advertising

Adobe Summit EMEA: Day 2 Overview

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Guest blog from Ben Donkor. Adobe VP John Mellor kicked Day 2 off with a great comparison between the Adobe Summit and the “rise of the coffee houses” that led to the Age of Enlightenment in England around the 18th

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Posted in Digital Marketing

Adobe Summit EMEA: Day 1 Overview

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Guest blog from Ben Donkor. The eight edition of the Adobe Summit EMEA concluded on Thursday, making it the largest digital marketing event of the year, with almost 4,000 in attendance from 47 countries and almost 100 breakout sessions over

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Posted in Digital Marketing

Tapping into the world of Facebook Lookalike Audiences

Lookalike Audience Creation in Adobe Media Optimizer

Facebook lookalike audiences have proven to be a very efficient way to get additional volume for your Facebook campaigns, while making sure that you are targeting audiences which are similar to your existing user base. Introduced in March 2013, Custom

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Posted in Social Marketing

Make Your Tweet Count!

Amber Atherton

Every year, 250,000 young people in the United Kingdom take part in programmes run by the charity, Young Enterprise. They have one vision: to inspire and equip young people to learn and succeed through enterprise. Young Enterprise has changed the

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Posted in Digital Marketing

Pre-Adobe Summit Introduction: Ben Donkor

Ben Donkor

Guest blog from Ben Donkor who will be reporting live from Adobe Summit EMEA. The highly anticipated Adobe Summit is just days away, and I’m currently counting down the hours with excitement. This year’s Summit will be bigger than ever,

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Posted in Digital Marketing, Uncategorized

Introducing Adobe’s Digital Marketing “Think Tank” at Summit 2014

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To quote Forrester’s David Cooperstein, marketing has shifted to the “age of the customer”—today, the rapidly changing industry is dead-centred around reinvention. This means we need to market to our customers where they are, delivering personalised and seamless experiences across

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Posted in Digital Marketing
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