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DeutschTwo weeks ago an interesting opinion piece in the NY Times by Maureen Dowd suggested that “social media has become the cocktail party from hell… with the flood of information jeopardizing meaning”. It caught my attention when I first read…
Are we nearly there yet? The journey from Content Management to Customer Experience Management
I feel your pain, fellow marketers, for I have just spent a weekend battling holiday traffic to get to the beach hearing the inevitable question “Are we nearly there yet?” from the back of the car every few minutes. The…
[INFOGRAPHIC] 27% of marketers say that managing websites is hell
We worked with Econsultancy to survey more than 1,000 business professionals (including marketing, web development and other business departments) across the globe on the topic of web content management (WCM), and found that 27% say managing websites is hell! Do…
It’s time to embrace the mobile revolution
Digital marketers need to understand how mobile has changed the way consumers interact with information and businesses. Think about this for a moment: how has mobile technology changed the way you live your life and consume information? There are reports…
Posted in Digital Marketing, Web Experience Management
Adobe Summit Day Two: Digital Marketers Need to be Risk Takers
The past two days, Adobe Summit has had more than 12,000 mentions on social media. Attendees were busy tweeting their favourite quotes, inspirations and sessions throughout the conference. Adobe VP Strategy and Business Development, John Mellor, kicked off day two…
Adobe Summit Kicks off in London! Day One Recap
Adobe Summit hit London today with over 2,500 digital marketers, partners, agencies, analysts and journalists from 38 countries representing every continent. This year, our European Summit is bigger than ever, having doubled in size from just two years ago. So…
Be prepared: make the most of your Adobe Summit experience
Not long to go till Adobe Summit hits London on 24-25 April! Are you ready to talk the talk and walk the walk? BS detectors will be out in full force so here are some tips to make sure you’re…
It’s a mad, mad, multichannel world
You must be mad to be a digital marketer. Just look at what’s going on with the consumer journey: it’s a tangled maze of channels and devices. But cheer up; it’s only going to get worse! New digital channels and…
Posted in Uncategorized
It’s not just about the new: don’t forget your existing customers
Why do we spend so much of our advertising budgets on acquisition rather than wooing our existing customers? Marketing budgets are biased towards acquisition. The well-established knowledge of the superior value of existing customers sits in the back of our…
Adobe is named the leader in web content management for digital customer experience – Forrester Wave
On 8 April, Forrester Research, Inc. published their latest report on Web Content Management (WCM) and ranked Adobe as the leader. The report, The Forrester Wave™: Web Content Management for Digital Customer Experience, Q2 2013 placed Adobe as the only…
Posted in Digital Marketing, Web Experience Management
