Adobe at dmexco: the overview


Last week, I attended the world’s largest digital marketing conference in Cologne. As a digital marketer, you’re sure to know this is dmexco. With over 30,000 attendees and 800 exhibitors, it’s a hub for digital marketers to talk about all

Tagged with:
Posted in Digital Marketing

Adobe and Publicis Groupe Team Up: News from DMEXCO 2014


Having lived and worked in Germany for four years, I’ve grown to deeply appreciate the innovation powerhouse the country has become over the past several decades (some even argue it now dominates the U.S. in this regard), and I always

Posted in Digital Marketing

Digital Transformation Needs Marketing & IT to Align


Recommendations for successful marketing transformation The perception of international technology corporations shows again and again that Germany is often more hesitant than the rest of the world in implementing digital innovations. This is also reflected in the field of marketing.

Tagged with:
Posted in Digital Marketing

Entering New Dimensions – Adobe at dmexco 2014


Every September, thousands of digital marketers descend upon Cologne to learn from the best and revel in the collective knowledge of all things marketing. We are, of course, referring to dmexco. This year our very own Brad Rencher, SVP &

Tagged with:
Posted in Digital Marketing

Taking a personalisation holiday

Adobe_Blog Header images_1640x920_1

Many of us have been or are planning to go on holiday over the Summer. As I was planning my most recent holiday, I got to thinking about how personalisation plays a big part in the holiday process; both as

Posted in Testing & Targeting

Ad network battle heats up as Facebook buys LiveRail

Adobe_Blog Header images_1640x920_2

For years, Facebook has been focused on expanding its reach beyond and its acquisition of LiveRail is the latest step in diversifying its digital empire. Facebook already owns 1.3 BILLION eyeballs, one of the most important biddable media channels,

Posted in Advertising, Social Media

Don’t let mobile paralyse your digital experience

Adobe_Blog Header images_1640x920_3

We are all amazed by new devices and even products classes that are entering mobile week by week. With this come new screen sizes and interaction patterns that will probably influence how our target customer finds yet another way in

Tagged with: , ,
Posted in Web Experience Management

Refresh for Facebook’s Right Hand Side Ads

Adobe_Blog Header images_1640x920_4

‘What is the objective of this campaign?’ should be where every Facebook advertiser should begin. This has been the core question that has fuelled Facebook in its simplification process of their ad format offering since they announced it back in

Tagged with: ,
Posted in Advertising

Adobe Summit EMEA: Day 2 Overview

Adobe_Blog Header images_1640x920_6

Guest blog from Ben Donkor. Adobe VP John Mellor kicked Day 2 off with a great comparison between the Adobe Summit and the “rise of the coffee houses” that led to the Age of Enlightenment in England around the 18th

Tagged with:
Posted in Digital Marketing

Adobe Summit EMEA: Day 1 Overview

Adobe_Blog Header images_1640x920_5

Guest blog from Ben Donkor. The eight edition of the Adobe Summit EMEA concluded on Thursday, making it the largest digital marketing event of the year, with almost 4,000 in attendance from 47 countries and almost 100 breakout sessions over

Tagged with:
Posted in Digital Marketing
Join our community