How To Plan A Successful Social Media Campaign

It’s surprising how complicated many people make social media campaign planning. The most successful campaigns are usually the most simple, and they often follow the same pattern. Einstein once said that “things should be made simpler but not simple”.

I’ve certainly over-simplified these two models, but they work as a good demonstration to show how easily you can build an effective social media campaign.

Head of Social Strategy @Adobe EMEA. Ex-giraffe keeper. Lover of cheese, Lego and cycling. Currently writing a book on social business called "The 80 Rules of Social Media".

Posted in Social Media
Join our community