It’s time to embrace the mobile revolution

Digital marketers need to understand how mobile has changed the way consumers interact with information and businesses.

Think about this for a moment: how has mobile technology changed the way you live your life and consume information?

There are reports every week telling us how important mobile is, and will be, to the future success of almost every type of business. We need to do more than read these reports, we need to understand them and act on the information.

We should be ready to welcome mobile users of every size and know the differences between how they interact with our brand on smartphones vs tablets (and future devices like Google Glass).  And it doesn’t stop there – soon we’ll rely less on screen size and more on other cues like connection type (Wi-Fi vs. cellular) to determine the best web experience to offer.

Let’s look at the numbers.

We’re getting more visits from tablets than smartphones, and even more page visits from tablet users.  In fact, tablet users view 70% more pages than smartphone users.

UK internet surfers are more likely to browse on both a tablet and smartphone than their German and French counterparts. The UK is also most likely to browse via tablets than the US, Japan and China, where smartphones are still the primary browsing device.

Adobe Digital Index: The State of Mobile Benchmark. April 2013

Adobe Digital Index: The State of Mobile Benchmark. Q2 2013

The latest Adobe Digital Index report, The State of Mobile Benchmark, found that mobile accounts for a growing share of social media engagement. Facebook is seeing a massive increase of mobile user engagement. The recent launch of their new Android launcher, Facebook Home, makes it obvious: Facebook is more than ready for the mobile revolution.

Mobile share of new page likes, January 2012 – April 2013. Adobe Digital Index: The State of Mobile Benchmark

Mobile share of new page likes, January 2012 – April 2013. Adobe Digital Index: The State of Mobile Benchmark

But are you ready? Do you know who visits, from what device, and how they interact with your content from each device? There are lots of possibilities, so it’s time to throw out your blanket “mobile” optimisation and embrace the revolution

Download the State of Mobile Benchmark

 

 

Posted in Mobile
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