Proud to be hybris ISV Partner of the Year: Adobe Marketing Cloud

Adobe is a company rich with strategic partnerships across both our Digital Media and Digital Marketing businesses. And, because of our deep investment in Adobe’s partner ecosystem and the joint mission we all share for customers, we are always honoured to receive our own partner praise.

Recently, hybris, an SAP company and the world’s fastest-growing commerce platform provider, named Adobe its independent software vendor (ISV) Partner of the Year, and we couldn’t be happier!

Adobe Marketing Cloud

Along with several key integrations between Adobe Marketing Cloud and hybris Commerce Suite in 2013, Adobe’s Marketing Cloud influenced more than $25 million USD in global hybris license revenue for the year.

hybris Commerce Suite customers can benefit from an integration with Adobe Analytics via a unique combination of real-time analytics across online and offline marketing channels, which in turn helps companies identify the path customers take to make a purchase—or alternately where they fall off and do not complete the transaction.

hybris customers can also benefit from Adobe Experience Manager, which gives customers a single platform to manage the entire shopping experience. Joint customers can use streamlined content authoring, management, content delivery, and optimization capabilities to quickly adapt web and mobile merchandising to the dynamic demands of the consumer.

Thanks to our partnership with hybris, marketers are better able to create the consistent and relevant shopping experiences we all desire as consumers—regardless of what device or channel we are visiting.

Thanks, hybris. We’re looking forward to continuing this journey in 2014 and beyond!


A digital media, digital marketing, and analytics strategist, Mark is president of Adobe EMEA and resides in the UK with his wife and two children. When he’s not in the office, he fanatically tracks EPL, NFL, ATP and PGA events.

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Posted in Analytics, Digital Marketing, Social Media, Testing & Targeting, Web Experience Management
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