Whatever your customers are experiencing—2014 is the year to improve it

Most of us can count on one hand the amount of times interacting with a brand has been truly delightful. Why are these experiences so surprising—so few and far between?

Well it’s no mystery this needs to change. In fact, improving customer experience is the mantra for marketers in 2014, according to the Adobe & Econsultancy’s Quarterly Digital Intelligence Briefing, “Digital Trends 2014”.

I recently gave a sneak peek at the meat inside this report—how are you trending with the 2,500 marketing professionals that weighed in?

Check out this video for even more insights on how 2014 can be your year for creating outstanding customer experiences—via an evolution of mobile, marketing skills and technology, and creative content marketing.

Here’s to your success.

@mrzablan

 

A digital media, digital marketing, and analytics strategist, Mark is president of Adobe EMEA and resides in the UK with his wife and two children. When he’s not in the office, he fanatically tracks EPL, NFL, ATP and PGA events.

Posted in Advertising, Analytics, Digital Marketing, Social Media, Testing & Targeting, Web Experience Management
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