Blog Archives

Marketing Minutes with Ajaz Ahmed, AKQA

Marketing Minutes with Ajaz Ahmed, AKQA

In the first of our Marketing Minutes video series, we talk to AKQA’s founder and CEO, Ajaz Ahmed, on advice for brands in the digital age:

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Posted in Digital Marketing

AKQA’s Ajaz Ahmed on Adobe Summit, London

AKQA's Ajaz Ahmed on Adobe Summit 2013, London

We caught up with Ajaz Ahmed, AKQA’s CEO and founder, on what he’s most looking forward to at Adobe Summit in London this year, and what we can expect from his keynote with Stefan Olander, VP, Digital Sport, Nike Global.

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Posted in Digital Marketing

Adobe Experience Manager Explained

Adobe Experience Manager Explained

If you have to manage multiple websites, possibly in a number of different languages, you’ll be familiar with the range of challenges this involves. From making sure your sites are compatible across devices and that your content is consistent, to

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Posted in Web Experience Management

Neil Morgan on the Changing Nature of Marketing

Adobe's Neil Morgan on the changing nature of marketing

Our own Neil Morgan (@Neil_Morgan_UK) talks to The Guardian Media Network about the changing nature of marketing and why optimisation and personalisation are key: You can hear more from Neil at the Changing Media Summit on 21 & 22 March

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Posted in Digital Marketing

Web Content Management Survey

adobe_econ

We want to hear from you! Take part in our latest survey on web content management, in association with Econsultancy, and you will receive a free copy of the resulting report (worth £250 / €300). The survey only takes 5-10

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Posted in Web Experience Management

Adobe Marketing Cloud Explained

Adobe Marketing Cloud Explained

It’s easy to get bogged down with jargon and buzzwords, so we’ve made a short video to help explain what Adobe Marketing Cloud is all about: Learn more about Adobe Marketing Cloud.

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Posted in Digital Marketing

Using customer analytics to get personal

Using customer analytics to get personal

Cus­tomers now expect per­son­alised expe­ri­ences. So if you want to stay ahead of the com­pe­ti­tion, using cus­tomer ana­lyt­ics to per­son­alise is a must. Orches­trat­ing the mul­ti­tude of com­po­nents involved is not easy, espe­cially when you also con­sider the increas­ing num­ber of

Posted in Analytics, Web Experience Management

Digital Trends for 2013

2013 Digital Trends Adobe

Together with Econ­sul­tancy, we sur­veyed more than 700 dig­i­tal pro­fes­sion­als in late 2012 to look at the chal­lenges and opportunities that organ­i­sa­tions will be pay­ing close atten­tion to this year. Down­load the report. Our find­ings have revealed that the sin­gle

Posted in Digital Marketing
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