Blog Archives

Customer Experience and Content Marketing Top 2014 Digital Trends

Adobe’s 2014 Digital Trends Briefing, in association with Econsultancy, highlights the key digital trends, challenges and opportunities that marketers need to be aware of during 2014–covering topics ranging from customer experience and mobile to cross-channel marketing and email. This report

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Uncategorized, Web Experience Management

Info-Tech Research Group says Adobe Social is a “trend setter”

Adobe Social

There are plenty of options available when it comes to social media management platforms, but only one has been called a “trend setter”. Adobe Social was recently reviewed in the latest report from Info-Tech Research Group, Vendor Landscape Plus: Social

Posted in Digital Marketing

Marketers: what keeps you up at night? You’re probably not alone.

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Did you remember to set your segments to the latest data? Did you calculate that engagement rate using the right formula? Did you publish the changes to your client’s website? As a group, digital marketers doubt their skills, effectiveness and

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Posted in Digital Marketing

[Infographic] Optimising Paid Media

QDIB - Adobe UK Final-mini

Our latest Quarterly Digital Intelligence Briefing, in association with Econsultancy, focuses on media optimsiation and how companies can ensure the most effective use of their budgets to meet business goals. We found that only a fifth of companies are carrying

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Posted in Advertising

Marketing Minutes with Phillipa Snare, Microsoft UK

Marketing Minutes with Phillipa Snare

Microsoft UK’s CMO, Philippa Snare, joins us for our latest Marketing Minutes video. In this edition Philippa provides insight into the increasing trend of second screen behaviour and what this means for brands. She also shares some valuable advice for

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Posted in Digital Marketing

Infographic: The 80 rules of social media

Social Media Rule 49

Some rules are written, some are unwritten, others are tweeted. Our Jeremy Waite gives you the 80 rules of social media in this infographic. Our favourite is number 5. What’s yours?  

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Posted in Social Marketing

The results are in: Adobe 2013 Mobile Consumer Survey

Adobe Mobile Consumer Survey Results

Have you ever spotted a great mobile ad and clicked through, only to be directed to a desktop website? Consumers have, and nothing is more annoying than 2pt font on an already small screen. So we asked more than 3,000

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Posted in Digital Marketing

Facebook Ads: Top 5 creative ways to achieve higher CTR

5 creative ways to increase CTR

The presence of people, choice of background colours and even product angling all contribute to the effectiveness of your Facebook ads, according to our latest research. We analysed over 1,700 Facebook ad images used by advertisers from across Europe, the

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Posted in Advertising, Digital Marketing, Social Marketing

Marketing Minutes with Brian Solis, Altimeter Group

MM

Television, radio and the internet have changed society. What we do, where we go and how we do it has been affected, and marketers need to pay attention to this. Are you doing enough to get in front of consumers

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Posted in Digital Marketing

LinkedIn rolls out Sponsored Updates

linkedin_logo_11

Last week LinkedIn announced the roll out of Sponsored Updates. This type of advertising on the platform is not a surprise for seasoned marketers. LinkedIn is by far the most popular social network for professionals, with 3 million company pages

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Posted in Advertising, Digital Marketing, Social Marketing
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