Blog Archives

[INFOGRAPHIC] 27% of marketers say that managing websites is hell

Adobe & Econsultancy QDIB WCM

We worked with Econsultancy to survey more than 1,000 business professionals (including marketing, web development and other business departments) across the globe on the topic of web content management (WCM), and found that 27% say managing websites is hell! Do

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Posted in Web Experience Management

It’s time to embrace the mobile revolution

Mobile share of new page likes, January 2012 – April 2013. Adobe Digital Index: The State of Mobile Benchmark

Digital marketers need to understand how mobile has changed the way consumers interact with information and businesses. Think about this for a moment: how has mobile technology changed the way you live your life and consume information? There are reports

Posted in Digital Marketing, Web Experience Management

Adobe Summit Day Two: Digital Marketers Need to be Risk Takers

Adobe Summit

The past two days, Adobe Summit has had more than 12,000 mentions on social media. Attendees were busy tweeting their favourite quotes, inspirations and sessions throughout the conference. Adobe VP Strategy and Business Development, John Mellor, kicked off day two

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Posted in Digital Marketing

Adobe Summit Kicks off in London! Day One Recap

Adobe Summit

Adobe Summit hit London today with over 2,500 digital marketers, partners, agencies, analysts and journalists from 38 countries representing every continent.  This year, our European Summit is bigger than ever, having doubled in size from just two years ago. So

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Posted in Digital Marketing

Be prepared: make the most of your Adobe Summit experience


Not long to go till Adobe Summit hits London on 24-25 April! Are you ready to talk the talk and walk the walk? BS detectors will be out in full force so here are some tips to make sure you’re

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Posted in Digital Marketing, Uncategorized

It’s not just about the new: don’t forget your existing customers

Why do we spend so much of our advertising budgets on acquisition rather than wooing our existing customers? Marketing budgets are biased towards acquisition. The well-established knowledge of the superior value of existing customers sits in the back of our

Posted in Advertising, Digital Marketing, Web Experience Management

Adobe is named the leader in web content management for digital customer experience – Forrester Wave

Adobe Experience Manager

On 8 April, Forrester Research, Inc. published their latest report on Web Content Management (WCM) and ranked Adobe as the leader. The report, The Forrester Wave™: Web Content Management for Digital Customer Experience, Q2 2013 placed Adobe as the only

Posted in Digital Marketing, Web Experience Management

Prove it: how brands are turning social buzz into actionable insights

Hear how Fiat & ABN AMRO turn social media buzz into actionable insights

Listening to and engaging with the marketplace are just a few of the ways brands are taking advantage of the always-on and connected nature of social media. According to ABN Amro’s Gerard Lindeboom, “The customer owns social… we just have

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Posted in Social Media

The Power of Analytics Driven Testing: Top Tool Tips


This post was writ­ten by Rich Page, Web­site Opti­misa­tion Spe­cial­ist and for­mer Adobe Con­ver­sion Solu­tion Spe­cial­ist.  Rich has been ana­lysing, test­ing and opti­mis­ing web­sites for over 10 years, from the some of the biggest For­tune 500 web­sites to small e-commerce websites. Are

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Posted in Analytics, Testing & Targeting

Google PLA comes to Europe

Google PLA comes to Europe

Select European countries, including the UK, Germany, France, Italy, Spain, the Netherlands and Switzerland, will see the arrival of Google Product Listing Ads (PLAs) from February 13th, 2013. The move will be the end to free traffic from Google shopping

Posted in Advertising
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