Blog Archives

Taking a personalisation holiday

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Many of us have been or are planning to go on holiday over the Summer. As I was planning my most recent holiday, I got to thinking about how personalisation plays a big part in the holiday process; both as

Posted in Testing & Targeting

Mobile Innovation and iBeacon at Adobe Summit EMEA 2014

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The launch of the Adobe EMEA Summit 2014 iOS App in the iTunes and Google Play stores, gives me the chance to highlight one of the really exciting personalisation capabilities that we’re making use of this year – iBeacon. As

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Posted in Digital Marketing, Testing & Targeting

A guide to the Personalisation & Optimisation track at Adobe Summit EMEA 2014

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It’s nearly time for Adobe Summit EMEA 2014, and if you’re a veteran of previous Summits (this is my eighth) or you’re coming to your first one this year, you’ll want to maximise the number of breakout sessions you attend and make

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Posted in Testing & Targeting
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