Blog Archives

Mobile Innovation and iBeacon at Adobe Summit EMEA 2014

Screen-Shot-2014-05-01-at-14.25.57

The launch of the Adobe EMEA Summit 2014 iOS App in the iTunes and Google Play stores, gives me the chance to highlight one of the really exciting personalisation capabilities that we’re making use of this year – iBeacon. As

Tagged with: , , , ,
Posted in Digital Marketing, Testing & Targeting

A guide to the Personalisation & Optimisation track at Adobe Summit EMEA 2014

It’s nearly time for Adobe Summit EMEA 2014, and if you’re a veteran of previous Summits (this is my eighth) or you’re coming to your first one this year, you’ll want to maximise the number of breakout sessions you attend and make

Tagged with:
Posted in Testing & Targeting
Join our community