Blog Archives

Which Social Networks Should You Care About in 2014?

Adobe_Blog Header images_1640x920_35

It’s hard to believe that Facebook will be ten years old this February and yet social media still seems new to many of us. Brands are struggling as much as they ever have done to understand what to do with

Tagged with: , , , , , , , , ,
Posted in Digital Marketing, Social Media

“Social Media” is Dead. Long Live “Social Business”

feature

In many ways, I think this was the week that marked a shift in the social media industry in the UK. We’ve had the excitement of Social Media Week London and I’ve been judging of The Drum’s Social Buzz awards,

Tagged with: , ,
Posted in Digital Marketing, Social Media

Is Social Media Becoming the Cocktail Party from Hell?

Two weeks ago an interesting opinion piece in the NY Times by Maureen Dowd suggested that “social media has become the cocktail party from hell… with the flood of information jeopardizing meaning”. It caught my attention when I first read

Tagged with: ,
Posted in Digital Marketing, Social Media

How To Plan A Successful Social Media Campaign

How To Plan A Successful Social Media Campaign

It’s surprising how complicated many people make social media campaign planning. The most successful campaigns are usually the most simple, and they often follow the same pattern. Einstein once said that “things should be made simpler but not simple”. I’ve

Tagged with: ,
Posted in Social Media

“Just because you’re a Social Media Strategist, doesn’t mean you’re any good at strategy…”

Customer-Based Brand Equity model (CBBE, Keller, 2002, & Kotler/Pfoertsch, 2006), modified by Pyramid

It’s been said that 85% of the people who work in social media have been in the industry for less than two years. I think it was LinkedIn who first suggested this, but it often explains why there is so

Tagged with: ,
Posted in Digital Marketing, Social Media
Join our community