Blog Archives

Introducing Adobe’s Digital Marketing “Think Tank” at Summit 2014

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To quote Forrester’s David Cooperstein, marketing has shifted to the “age of the customer”—today, the rapidly changing industry is dead-centred around reinvention. This means we need to market to our customers where they are, delivering personalised and seamless experiences across

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Posted in Digital Marketing

Take ‘The Great Marketing Measure’ and Test Your Creative or Analytical Mind

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As marketers, we’re accustomed to constantly analysing thought processes—whether they are connected to a campaign strategy, consumer behaviours, business results, or our own marketing minds. At Adobe, we’re passionate about enabling marketers to thrive in the digital age. And as

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Posted in Digital Marketing

Early-Bird Discount Extended to March 14 for Adobe Summit EMEA: The Digital Marketing Conference

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With just two months left before Europe’s largest digital marketing conference hits London, we’ve decided to extend the Early-Bird Registration discount to Adobe Summit EMEA 2014 (May 14-15 at ICC ExCel) for another two weeks! Now until March 14, marketers

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Web Experience Management

Summit EMEA 2014: The Digital Marketing Conference—Secure Your Spot!

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Marketers today are facing more pressure than ever before. Digital media has completely reinvented the ways in which consumers engage with brands, seek information, and ultimately make their buying decisions—in turn forcing marketers to entirely transform the ways in which

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing, Testing & Targeting, Uncategorized, Web Experience Management

The U.K. Set to Lead Online Sales This Christmas

As Christmas dawns around the world and the holiday shopping season officially comes to a close, retailers should be set to see record-breaking online sales this year thanks to huge spikes in mobile shopping, social media marketing, and increasingly more

Posted in Digital Marketing

Mobile Holiday Shopping Skyrocketing Across Europe

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This year, the Adobe® Digital Index 2013 Online Shopping Forecast hinged a bet that online sales this Thanksgiving would be almost on par with Black Friday—suggesting that in the next five years Black Friday may actually fall behind. Much of

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Posted in Analytics, Digital Marketing, Web Experience Management

Online Shoppers Turning To Mobile, Social During The Christmas Season

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To gain more insight into online consumer shopping behavior, Adobe surveyed 1,200 people who plan to Christmas shop online in the UK, Germany and France (400 shoppers in each country) as part of the Adobe 2013 Holiday Retail Survey. And

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing

Online Holiday Shopping Forecast and Trends 2013

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This week, Adobe released its Adobe Digital Index 2013 Online Shopping Forecast, which focuses on predictions for this year’s Christmas shopping season (defined as November and December). Although summer holidays may still be a recent memory, the streets of the

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Posted in Advertising, Analytics, Digital Marketing, Social Marketing
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