Blog Archives

Ad network battle heats up as Facebook buys LiveRail

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For years, Facebook has been focused on expanding its reach beyond Facebook.com and its acquisition of LiveRail is the latest step in diversifying its digital empire. Facebook already owns 1.3 BILLION eyeballs, one of the most important biddable media channels,

Posted in Advertising, Social Media

Refresh for Facebook’s Right Hand Side Ads

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‘What is the objective of this campaign?’ should be where every Facebook advertiser should begin. This has been the core question that has fuelled Facebook in its simplification process of their ad format offering since they announced it back in

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Posted in Advertising

Digital Advertising at Adobe Summit: Display

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After covering data, search and social advertising sessions at Adobe Summit, the last of this series focuses on the grand-daddy of digital advertising formats. Display may seem to have languished compared to search or social, but recent developments in programmatic

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Posted in Advertising

Digital Advertising at Adobe Summit: Social Media

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Social media is on the ascendancy, but marketers are still struggling to understand the value and the role that the channel plays in their wider efforts. Social advertising is also becoming more important, as social networks start to lean towards

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Posted in Advertising

Digital Advertising at Adobe Summit: Search

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I focussed on data in my last blog post on breakout sessions for digital advertisers at Adobe Summit. Now it’s time to understand how that data can be put to good use. There’s no doubt that search marketing is the

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Posted in Advertising

Digital Advertising at Adobe Summit: Data

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Adobe Summit is less than 3 weeks away, and the final touches are being put to the content for the Digital Advertising breakout sessions. This is the first of four blog posts that take a quick look at what digital

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Posted in Advertising

Amber Atherton Speaking At Adobe Summit EMEA

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With only a few weeks till Adobe Summit, we’ve been catching up with our speakers to find out what makes them tick, who inspires them, and what they’ll cover when they take to the stage in London on May 14-15.

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Posted in Advertising, Analytics, Digital Marketing, Social Media, Testing & Targeting, Uncategorized, Web Experience Management

Whatever your customers are experiencing—2014 is the year to improve it

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Most of us can count on one hand the amount of times interacting with a brand has been truly delightful. Why are these experiences so surprising—so few and far between? Well it’s no mystery this needs to change. In fact,

Posted in Advertising, Analytics, Digital Marketing, Social Media, Testing & Targeting, Web Experience Management

Early-Bird Discount Extended to March 14 for Adobe Summit EMEA: The Digital Marketing Conference

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With just two months left before Europe’s largest digital marketing conference hits London, we’ve decided to extend the Early-Bird Registration discount to Adobe Summit EMEA 2014 (May 14-15 at ICC ExCel) for another two weeks! Now until March 14, marketers

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Posted in Advertising, Analytics, Digital Marketing, Social Media, Testing & Targeting, Web Experience Management

Work your Digital Advertising with the Power of Data

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Us Yesterday we took a digital advertising trip on the #DigitalJourney with our Adobe Media Optimizer breakfast in London. Our very own Jonathan Beeston, Ryan Price and Russell Smith provided insight into how marketers can use their data to make

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Posted in Advertising, Digital Marketing
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