Why do we spend so much of our advertising budgets on acquisition rather than wooing our existing customers? Marketing budgets are biased towards acquisition. The well-established knowledge of the superior value of existing customers sits in the back of our…
With so many keywords, platforms and options, it can be difficult to find a solution to manage and optimise your paid search ad spend. For example, First Choice, the UK’s leading leisure travel company, needed to manage over a million…
Select European countries, including the UK, Germany, France, Italy, Spain, the Netherlands and Switzerland, will see the arrival of Google Product Listing Ads (PLAs) from February 13th, 2013. The move will be the end to free traffic from Google shopping…
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